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8最常见的五大创业错误

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人类思想史就是一部不

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负责任的梦想固执和错误的历史

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卡尔波普尔爵士猜想与反驳第一宗错

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将欲望误作必然所有错误都

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源于有缺陷的假设若没有

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假设便不会有错误据说越战

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期间某位海军陆战队指挥官办公桌前的

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墙上始终钉着一块牌子写

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着假设是所有搞砸之母

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这七个字应当铭刻在每位

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创业者的心上无论功成名就者或

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心向往之者蓄势待发者或身经百战者可惜

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当时这块牌子没有钉在美国

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总统的办公桌前就致富而言根本性

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的错误在于怀着我想变富有

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这种模糊信念开启求索之路渴望

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财富或许是除性幻想外最

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普遍的人类欲望然而鲜少有人真正

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如愿以偿这种欲望如同昙花一现当你路过

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精品店橱窗时它就像飘

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过心湖的鬼火真希望

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我很有钱要是买得起我

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定要径直走进店里买下

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那只漂亮手袋而后43路公交车驶

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来所有这般念头便被遗弃在

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人行道上愿望是游弋在亡者

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海岸落难者心网中的鱼群

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那里钱币稀如摆渡人的债

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单无人在意你的言行愿望蹦跳

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着渴望嬉戏在无子妇人贪婪

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的梦境愿望是啃食干草的

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纯种马而跛足的乞者

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正蹒跚终生没有内在驱动力去

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实现愿望仅仅空想是徒劳的若

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不能坦诚承认这种动力的缺失往往

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会陷入巨大的痛苦我们都曾

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遇见那些在明显不适合的职业

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中挣扎的失意灵魂更糟的

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是持续空想却从不行动会逐渐

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侵蚀你的自信开启恶性循环如同磁铁

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般吸引不幸那种以为只要拼命许愿

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就能达成目标的念头不仅是

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荒谬的更可能酿成个人悲剧生活

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并非某种彩排既然如此为何还有这么

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多人这样惩罚自己答案几乎无一例外

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他们被说服或威逼成为银行家或

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律师而实际上他们本可能更愿意

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从事完全不同的职业当他们意识到

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如果当初及早承认自己缺乏热情并坚持己见

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人生本可能走上更惬意的道路

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时这种痛苦便愈发深刻我期望

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这本书能促使你认真思考

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你是否真的被内心对财富

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的渴望所驱使若非如此我诚挚

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而由衷地建议你无论如何都不要

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尝试追逐财富与健康相比或是与

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哪怕一丝满足感带来的内心

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平静相比财富又算得了什么巨额财富本身

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极少即便有能孕育出满足

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感相信我我深有体会我

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既是企业家也是诗人此刻敲下这些

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文字的或许是诗人而非企业家

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但当我请你静心自问是否

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适合致富时绝无丝毫居高临下之

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意这其中的牺牲不仅是你

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自己的还包括你要求现有或

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未来的家人承担的是否值得这种

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雄心本质上所要求的严苛代价

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我从未见过哪个白手起家的富人

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其家庭或人际关系不因创造财富

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即便是小额财富的重负而备受

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折磨岌岌可危的婚姻陪伴子女时间的

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匮乏用昂贵礼物来弥补经常缺席

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家庭所生的愧疚担忧子女习惯

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于优渥生活而懈怠学业或缺乏

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志向这些都是白手起家获取财富必然伴随

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的代价无处可逃尽管每个人都相信自己能

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成为那个例外这是你愿意付出的

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代价吗更糟的还在后头

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若缺乏坚持的信念而贸然尝试

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可能招致最恶劣的境遇因为当

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一个人以巨大个人牺牲换来

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财富时至少能获得丰厚的资产

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或现金但若心知自己缺乏成功

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的信念却仍以不足的热情

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与决心去尝试便可能遭受自我

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施加的折磨连战利品带来的慰藉

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都无法获得不要将欲望误认为

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强迫只有你自己能知晓内心恶魔

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的吟唱只有你自己能判断是否

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愿意踏上那条狭窄孤寂的

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致富之路旁人无从知晓也无法

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替你决定该勇往直前还是就此止步

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当征途变得艰难当一切希望似乎

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都已湮灭当同伴与运气皆

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离你而去当破产与失败

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近在咫尺唯一能支撑你的便是那

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不惜一切代价也要成功的炽烈

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执念所有白手起家的富者其无形

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心核深处都埋着一片锋刃寒冰

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他人的爱家庭之爱若他们

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信仰神明则包括神之爱或许

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能将其封存但追逐巨额财富

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必将释放这片冰刃任其

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滋长此乃财富之兽的天这

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一切听起来颇为戏剧化但我有

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个优势我不仅亲自培育了那

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片锋芒用它消灭敌人在深夜

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斩杀心魔并让自己对胜利

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带来的他人损失无动于衷不仅如此我

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还目睹它在其他致富者心中

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滋长它始终存在并会在你

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追求财富时膨胀成保护壳古谚

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有云尝试过而失败总好过

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从未尝试但在此情境下这

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句陈词滥调大错特错与其在早期深思本

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可指引另一条道路时将自身

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与所爱之人置于险境不如

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选择截然不同的人生轨迹我重申切勿

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将渴望误作必然犯此错误

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者几乎总会失败并让自身

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与周遭付出沉重代价第二大谬误

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对现金流的过度乐观任何受

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过训练的会计师或审计师读

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到这本书时都会点头

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认同上面副标题的最后四个字是

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绝大多数企业失败的根源但为什么它们

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应该引起那些决心致富的人的

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关注现金流难道不是会计人员的

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话题吗会计师的关切答案是不仅

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缺乏现金流最终会毁掉任何企业

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它同样肯定地会从所有者或

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大股东手中夺走对任何实体

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的控制权而正是对商业实体

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的控制和所有权带来了未来财富

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的承诺

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因现金流枯竭而失去对企业

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的控制你就会被降级为

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少数投资者或受薪雇员一旦你失去

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了对企业的控制那么任何银行

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白衣骑士投资者或新所有者都不太

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可能允许你重新获得控制权即使

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没有其他原因仅仅因为你最初的

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原罪你对该企业现金流的

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过度乐观所有新企业以及成熟企业

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也是如此如果想要成长和成功

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都需要正向现金流这是个

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基本要点若不是因为我多次目睹有

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前途的企业在现金流出现问题

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时被创始人拱手让人本无需再三强调

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现金是严肃的事情在任何企业

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中现金流管理都至关重要如果你和我一样

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对数字一窍不通这完全不必担心你

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只需雇佣一个懂行的人并认真

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听取他们的意见天知道世界上有

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足够多的合格会计师而预测现金

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流根本不是什么高深学问直到我

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参与的一家企业成为上市公司时我

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才特意请一位资深会计师向

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我解释资产负债表到底是什么他非常

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惊讶我怎么可能在并未真正

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理解资产负债表的情况下多次成为千万富翁

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事实上他起初并不相信这是可能

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的我向他解释我一直把

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这些事务全权交给财务总监和会计师

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处理我忙于赚钱和花钱始终不愿

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花费时间去掌握正式记录资金流动

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或当前存放位置的细节如今我

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至少对资产负债表上的折旧之类有

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了基本了解但就现金流而言

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我几乎无需向任何专业会计师请教

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现金流是每位创业者从一开始就

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必须完全掌握的概念资产负债表是会计师

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银行和审计师的事务而现金

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流才是企业的命脉如果现金流

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良好那么无论公司经营多么糟糕或

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管理多么不善总有相当大的

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机会扭转局面至少还有足够的时间

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去实现这一点但如果企业

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的现金流薄弱或衰竭那么很

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可能在不远的将来它必须

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关闭或被出售其资产将被

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处置以清偿债权人为何现金流常常

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成为企业倒闭的导火索最常见的

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原因是要么企业本身不具备生存

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能力要么其扩张速度超出了自身

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能够支撑的范围资金不足是常见原因

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鸵鸟综合征也是问题所在缺乏经验

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的管理者或业主只关注新

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接业务却忽视支付工资租金和

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税款等日常事务更糟糕且更

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普遍的情况是他们拒绝听取现金

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流负责人的意见是否客户拒绝付款

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坏账是否已攀升至不可接受的

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水平或许除了新客户外已无

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其他客源在我第一家英国公司初创

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时期由于严重资金不足且缺乏快速发展

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所需的资金我惊恐地意识到

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若不采取行动几周内就会

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耗尽现金我去拜访了一位

202
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经营小型公司的朋友此处不便透露

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姓名他也正为现金流问题

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忧心我们双方都已向各自银行

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申请透支额度但公司成立时间太

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短未能获得任何通融我们俩合谋

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策划了一个计策我想不出

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别的词来形容我们的所作所为我

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给朋友的公司开了发票他

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也给我的公司开了发票

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不止一次而是在接下来的几个月里

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反复操作双方都用公司支票互相

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支付在英国与美国不同只要你

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有支付意图即使账户里当时没有

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足够资金开具支票也不算联邦

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罪行我们两家小公司的收入因此

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大幅增长我们精确安排付款时间确保

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账户里刚好有足够资金来支付

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对方的款项这意味着我们双方都

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必须特别关注各自的现金流状况

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我回到了银行他们对业务蒸蒸日上

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感到欣喜更对我如此娴熟地

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监控现金流表示赞赏我的朋友

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也做了同样的事最终两家

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银行分别为我们的公司提供了

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透支额度这一额度让我能够

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以远超原本可能的速度发展

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并最终创造了进一步扩张和偿还

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透支所需的利润我不确定

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我和朋友的做法是否违法尽管

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我对此表示怀疑毫无疑问这并

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不十分道德但确实证明是有效

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的我确信的是银行对我

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控制现金流的能力似乎比对

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我公司的增长更为印象深刻这种

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敏锐的控制是通过透支获得更多

237
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资金以扩张的关键它培养了

238
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信心现在我们来到一个棘手的话题

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债务保理我敲下这些字时

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感觉自己像个伪君子不过话说回来

241
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我这辈子被骂过更难听

242
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的话早就练就了宽厚的肩膀

243
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债务保理就像抽烟你明明知道

244
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吸烟会导致死亡但那个可怕的

245
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结局毕竟还遥不可及而此刻你急需

246
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一支烟当你与债务保理

247
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公司交易时会将应收账款

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转让给他们他们不仅收取服务费

249
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还要抽取债务金额的佣金相当高昂

250
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的佣金瞧你的现金流危机

251
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瞬间解决了然而长远来看你并

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未真正摆脱困境保理业务如同与

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魔鬼交易正如浮士德那样你终将在

254
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这场交易中吃尽苦头唯

255
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有陷入绝境时才应考虑保理

256
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签约时务必谨慎确保公司能在

257
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不支付巨额违约金的前提下解除

258
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合同最理想的情况是永远不要

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涉足保理关于吸烟和保理我要说

260
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的就这些两者都是令人极度不适

261
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有害健康且后患无穷的行为直面现金

262
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流压力拒绝鸵鸟心态是所有初创

263
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企业的首要任务创办新公司时

264
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你可以将许多工作委派他人但

265
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现金流监控与预测绝不能假手于人

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这是你个人必须承担的责任与

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任务无人可以替代在创业初期你

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可以通过以下建议改善现金流将

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薪资支出压至绝对最低水平人力

270
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成本是最主要的日常开支切勿

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签订长期租赁协议或租用高档办公

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空间

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除非业务特殊需要给客户留下此

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类印象否则切勿购置豪华办公或

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接待家具若对方主动提出宴请不必

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抢着买单日后自有彰显实力

277
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的机会个人薪资仅维持基本温饱

278
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即可亲自致电催收欠款无需难为情

279
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此法立竿见影在城市里尽可能步行

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往返既强身健体又树立榜样以鹰隼

281
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般的锐利目光审核所有员工的

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差旅与报销申请若需延期付款

283
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务必直接致电供应商负责人明确还款

284
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日期并严格履约即使当周需节衣缩食

285
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也必须确保员工薪资准时发放发放

286
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员工信用卡配备公司手机或车辆无异

287
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于自取灭亡彻夜不关灯不关电脑

288
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打印机复印机纯属愚蠢行径每周在前台

289
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摆放一瓶鲜花比价值十万英镑的

290
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意大利奢华家具更能留下好印象

291
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学会低头示弱在初创企业的现金

292
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流管理中适度屈从是有效手段

293
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供应商有求于你要毫不留情

294
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地让他们相互竞争仅在极端

295
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困境下选择保理融资并尽快脱离

296
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这种状态保持昂扬斗志境况本可能

297
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更糟你本可能正在为他们

298
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打工现金流是企业的命脉正如

299
00:14:22,437 --> 00:14:25,224
总统和首相们学会备战求和平

300
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你必须对初创公司的资金流动

301
00:14:27,961 --> 00:14:31,986
做好最坏打算同时怀抱最好期待定期

302
00:14:32,011 --> 00:14:34,899
甚至痴迷般地监控是关键早期

303
00:14:34,899 --> 00:14:37,312
我对此深恶痛绝但连我这样

304
00:14:37,423 --> 00:14:39,149
不擅精打细算的人都能做到

305
00:14:39,486 --> 00:14:42,886
你也必定可以第三个错误在失败

306
00:14:42,886 --> 00:14:45,162
中越陷越深这可能是整本书

307
00:14:45,162 --> 00:14:47,274
中最容易写出的两个字却

308
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也是最难避免的错误我们都

309
00:14:49,700 --> 00:14:52,149
会犯这个错即使是最优秀

310
00:14:52,149 --> 00:14:54,950
的人也难免在整个职业生涯

311
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中我们从未停止过这样做这是

312
00:14:58,011 --> 00:15:00,450
一种只有钢铁般的意志力或

313
00:15:00,461 --> 00:15:04,125
事后诸葛亮的智慧才能治愈的顽疾强化

314
00:15:04,136 --> 00:15:06,949
失败听起来很容易避免如果某

315
00:15:06,949 --> 00:15:09,037
件事失败了就停止做它

316
00:15:09,312 --> 00:15:13,187
开始做别的事情对吗呃没错

317
00:15:13,750 --> 00:15:17,348
只是你究竟何时才能断定自己手

318
00:15:17,348 --> 00:15:19,912
上握着一个失败呢答案总是

319
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太迟了永远都为时已晚让我们

320
00:15:23,549 --> 00:15:25,899
稍作思考成功与失败的本质

321
00:15:26,473 --> 00:15:28,924
我们知道成功总有无数人邀功

322
00:15:29,287 --> 00:15:32,136
而失败向来无人认领更遑论

323
00:15:32,162 --> 00:15:35,449
被视为私生子但另一方面成功也被

324
00:15:35,461 --> 00:15:37,799
形容为能够从一个失败走向

325
00:15:37,799 --> 00:15:40,461
另一个失败毫无悔意且热情不减

326
00:15:40,461 --> 00:15:43,199
的能力说得都很对可

327
00:15:43,211 --> 00:15:46,336
我们到底该如何判断失败已经发生

328
00:15:46,711 --> 00:15:49,324
以便及时停止强化它并继续前进

329
00:15:49,324 --> 00:15:52,836
呢关于此事所有先知智者与

330
00:15:52,848 --> 00:15:55,662
大师都保持沉默我个人的猜测

331
00:15:55,662 --> 00:15:59,412
是许多失败仅仅是时机问题曾经

332
00:15:59,437 --> 00:16:02,549
行不通的如今成功了过去万无一失的

333
00:16:02,562 --> 00:16:05,687
反面不再奏效以传真机的发明为

334
00:16:05,687 --> 00:16:09,375
例传真技术存在了几十年后传真机

335
00:16:09,399 --> 00:16:12,687
才被广泛采用有一天我的美国

336
00:16:12,699 --> 00:16:15,261
办公室经理带我走到走廊教

337
00:16:15,261 --> 00:16:17,750
我如何使用我们崭新的传真机我们

338
00:16:17,761 --> 00:16:19,912
为什么需要这个因为大家都在买

339
00:16:20,149 --> 00:16:22,299
好吧但为什么大家都在买

340
00:16:22,699 --> 00:16:25,111
不知道反正就是都在买据

341
00:16:25,111 --> 00:16:27,848
我观察这项技术与我几年

342
00:16:27,848 --> 00:16:29,537
前见过的原型机相比并

343
00:16:29,537 --> 00:16:32,274
无太大改进但现在所有人

344
00:16:32,299 --> 00:16:35,287
都在购买失败已然蜕变为成功

345
00:16:35,861 --> 00:16:38,949
传真机达到了临界规模再举一个

346
00:16:38,961 --> 00:16:42,399
例子1977年经过多年与当权者

347
00:16:42,399 --> 00:16:45,961
的角力弗雷迪莱克爵士推出了跨大西洋

348
00:16:45,961 --> 00:16:49,037
的空中列车服务这家航空公司以

349
00:16:49,049 --> 00:16:52,699
竞争对手尤其是英国航空公司约三分之一

350
00:16:52,699 --> 00:16:55,924
的价格提供基础服务它曾一度

351
00:16:55,949 --> 00:16:58,973
大获成功随后却陷入困境于

352
00:16:59,000 --> 00:17:01,574
1982年以超过6亿美元的债务

353
00:17:01,674 --> 00:17:05,612
宣告破产伦敦金融城和华尔街的普遍观点

354
00:17:05,723 --> 00:17:09,761
将廉价航空公司视为失败案例然而

355
00:17:09,862 --> 00:17:14,099
进入21世纪的头十年形势骤变廉价航空

356
00:17:14,112 --> 00:17:17,537
公司再度风靡全球创造着数十亿美元的

357
00:17:17,549 --> 00:17:21,336
营业额前一刻还是败局转瞬即成

358
00:17:21,349 --> 00:17:24,612
胜势这仅仅是时机的问题这

359
00:17:24,612 --> 00:17:28,086
一切与强化失败有何关联正是

360
00:17:28,099 --> 00:17:30,287
这种可能性我们可能押中了一个

361
00:17:30,311 --> 00:17:33,112
慢热赢家而非深陷于彻头彻尾

362
00:17:33,112 --> 00:17:35,561
的败局说服了众多本应更

363
00:17:35,561 --> 00:17:38,511
明智的我们继续坚守陷入财务困境

364
00:17:38,511 --> 00:17:41,412
的产品或服务现在请安静坐

365
00:17:41,412 --> 00:17:43,924
好孩子们我要讲一个真实

366
00:17:43,924 --> 00:17:47,049
的悲伤故事大约十年前我在

367
00:17:47,061 --> 00:17:49,424
纽约投资了一个名为搅拌机的

368
00:17:49,449 --> 00:17:53,424
交互式CD-ROM新项目这张光盘包含

369
00:17:53,449 --> 00:17:56,961
新电影专辑的交互式评测电子游戏动画

370
00:17:56,961 --> 00:18:00,250
短片名人视频访谈及众多特色内容

371
00:18:00,799 --> 00:18:03,162
你只需将其插入电脑即可播放

372
00:18:03,474 --> 00:18:07,987
浏览观看或聆听这个开创性项目曾

373
00:18:07,987 --> 00:18:11,461
在媒体界引起巨大轰动我们的构想

374
00:18:11,561 --> 00:18:13,636
是像杂志般每月发行这张

375
00:18:13,648 --> 00:18:15,849
光盘还为其设计了绝妙的

376
00:18:15,862 --> 00:18:18,574
宣传语保持酷炫把头伸进

377
00:18:18,586 --> 00:18:23,199
搅拌机我热爱它媒体界也是如此我们

378
00:18:23,211 --> 00:18:26,261
赢得了无数奖项设计师和编辑们

379
00:18:26,287 --> 00:18:29,199
备受赞誉竞争对手们开始在走廊

380
00:18:29,199 --> 00:18:33,074
里徘徊思忖着Blender是否意味着纸

381
00:18:33,074 --> 00:18:35,912
质杂志的终结他们其实无需担忧

382
00:18:36,474 --> 00:18:40,011
Blender销量不佳每当我们将其带

383
00:18:40,011 --> 00:18:43,375
到焦点小组或免费发放时年轻人和

384
00:18:43,386 --> 00:18:46,250
科技爱好者们都会欢呼雀跃告诉我们

385
00:18:46,250 --> 00:18:48,561
它太酷了我加大了赌注

386
00:18:49,136 --> 00:18:52,362
我们开始为它打广告做营销我们

387
00:18:52,375 --> 00:18:55,311
付费让商店上架我们日夜不停

388
00:18:55,311 --> 00:18:58,136
地工作有时我不得不命令那些为

389
00:18:58,273 --> 00:19:01,436
Blender工作的年轻人回家睡觉他们实在

390
00:19:01,449 --> 00:19:02,061
乐在其中

391
00:19:02,099 --> 00:19:05,474
在内心深处我们相信我们正在开创

392
00:19:05,487 --> 00:19:08,237
一种新媒体我们计划推出专业版

393
00:19:08,436 --> 00:19:11,237
Blender就像专业杂志一样汽车版

394
00:19:11,436 --> 00:19:14,924
Blender时尚版Blender新电影发布版

395
00:19:15,136 --> 00:19:18,224
Blender我的小公司因各种创意

396
00:19:18,311 --> 00:19:21,737
而充满激情一些流行歌手对Blender

397
00:19:21,836 --> 00:19:24,987
杂志如此热衷甚至允许我们在当月

398
00:19:24,987 --> 00:19:27,299
的CD-ROM中收录他们未发布的

399
00:19:27,324 --> 00:19:29,474
音乐视频和即将发行专辑中的

400
00:19:29,487 --> 00:19:32,500
曲目出版行业媒体对此赞誉有

401
00:19:32,500 --> 00:19:35,325
加我将这个理念带回英国

402
00:19:35,436 --> 00:19:39,898
并尝试推广分销商零售商出版界同行

403
00:19:40,186 --> 00:19:41,936
所有人都支持并为这一

404
00:19:41,950 --> 00:19:44,761
新概念喝彩除了那些该死的顾客

405
00:19:44,773 --> 00:19:47,224
之外而每一期的销量都

406
00:19:47,224 --> 00:19:49,325
比上一期更惨淡一位

407
00:19:49,349 --> 00:19:51,836
杰出的零售商曾说过永远别

408
00:19:51,836 --> 00:19:54,287
想战胜顾客天啊他说得

409
00:19:54,298 --> 00:19:57,186
真对但我当时坚信只要人们

410
00:19:57,211 --> 00:20:00,750
尝试过Blender就一定会爱上它我

411
00:20:00,750 --> 00:20:02,987
到底在骗谁呢我在损失

412
00:20:03,011 --> 00:20:06,875
100万美元时放弃了吗没有我

413
00:20:06,875 --> 00:20:09,473
在损失300万美元时放弃了吗

414
00:20:10,037 --> 00:20:13,950
没有直到亏损超过500万美元我才

415
00:20:13,973 --> 00:20:18,125
幡然醒悟对于1990年代的个体创业者而言

416
00:20:18,537 --> 00:20:23,211
五百万美元简直是天文数字细想之下至今

417
00:20:23,211 --> 00:20:27,061
仍是如此Blender甚至不属于我的核心出版

418
00:20:27,075 --> 00:20:29,500
业务这意味着我是在用个人

419
00:20:29,500 --> 00:20:32,461
资金进行投资那五百万可都是税后

420
00:20:32,487 --> 00:20:35,298
真金白银一个人究竟能蠢到什么

421
00:20:35,298 --> 00:20:38,086
地步我竟忘了约翰德莱顿的

422
00:20:38,098 --> 00:20:41,511
忠告谬误如浮萍总在水面飘零

423
00:20:41,875 --> 00:20:44,400
欲觅珍珠者须向深渊潜行

424
00:20:44,973 --> 00:20:47,862
我忘记了向深渊潜行只顾痴迷

425
00:20:47,862 --> 00:20:50,436
于浮萍在水面勾勒的斑斓纹路

426
00:20:51,000 --> 00:20:53,400
由于不肯认输我的固执化作柔道

427
00:20:53,412 --> 00:20:55,912
大师一次次将我重摔在垫子

428
00:20:55,912 --> 00:20:58,511
上为什么我周复一周月

429
00:20:58,511 --> 00:21:02,737
复一月年复一年地持续强化失败这个

430
00:21:02,737 --> 00:21:05,325
问题我反复问过自己始终找

431
00:21:05,325 --> 00:21:07,598
不到满意的答案最接近真相

432
00:21:07,598 --> 00:21:10,211
的解释或许是我过分笃信定期

433
00:21:10,211 --> 00:21:12,811
发行CD-ROM光盘的模式并被这

434
00:21:12,811 --> 00:21:17,011
项技术深深吸引此外由大卫切里

435
00:21:17,125 --> 00:21:20,511
和杰森皮尔逊带领的Blender团队实在

436
00:21:20,525 --> 00:21:24,875
令人倾心他们勤奋敬业才华横溢勇于创新

437
00:21:25,174 --> 00:21:29,162
共事时总是充满乐趣简而言之我彻底

438
00:21:29,174 --> 00:21:31,686
爱上了这个项目我没有听从财务

439
00:21:31,686 --> 00:21:34,211
顾问的建议也没有采纳其他公司

440
00:21:34,237 --> 00:21:37,223
长期合伙人的忠告只是固执地坚守

441
00:21:37,223 --> 00:21:39,949
阵地最终为这份执着付出了

442
00:21:39,973 --> 00:21:43,525
惨痛代价倘若我在亏损两百万美元时

443
00:21:43,636 --> 00:21:46,250
就及时止损这原本是合情合理

444
00:21:46,250 --> 00:21:49,261
的抉择根本不会有人因此看轻Blender

445
00:21:49,461 --> 00:21:52,400
或是我的公司而如今若算

446
00:21:52,400 --> 00:21:54,049
上这八年间本应产生的

447
00:21:54,061 --> 00:21:56,561
复利我的银行账户里本该多

448
00:21:56,561 --> 00:22:01,750
出四百万美元四百万美元想想看这就

449
00:22:01,750 --> 00:22:04,261
是为失败买单的代价祝你

450
00:22:04,261 --> 00:22:07,186
在避免失败的道路上好运显然

451
00:22:07,574 --> 00:22:11,074
我对此一窍不通注Blender也带来

452
00:22:11,074 --> 00:22:13,912
了一件好事当初我满怀热情地

453
00:22:14,037 --> 00:22:16,586
在全球注册了这个名称和商标

454
00:22:16,900 --> 00:22:19,824
花费不菲几年后当我们在美国

455
00:22:19,836 --> 00:22:22,049
创办音乐杂志时我将其命名

456
00:22:22,049 --> 00:22:25,011
为Blender并重新注册这次成本低

457
00:22:25,011 --> 00:22:28,811
得多如今Blender大获成功成为

458
00:22:28,824 --> 00:22:31,886
唯一能与老牌滚石杂志分庭抗礼的

459
00:22:31,912 --> 00:22:35,000
音乐刊物不过要是当初能多四百万美元

460
00:22:35,025 --> 00:22:37,025
来推广它就更好了第四宗

461
00:22:37,025 --> 00:22:41,275
错眼高手低接下来是令人痛心的部分这个

462
00:22:41,287 --> 00:22:43,699
我实在不愿下笔的部分这个将

463
00:22:43,699 --> 00:22:46,211
把鄙人最不堪一面暴露无遗的部分

464
00:22:46,787 --> 00:22:49,473
唉亲爱的读者既然你为这

465
00:22:49,473 --> 00:22:51,412
本书付了钱理应获得最

466
00:22:51,412 --> 00:22:54,037
坦诚的内容在撰写时我会

467
00:22:54,049 --> 00:22:56,936
这样安慰自己说实话这安慰效果

468
00:22:56,936 --> 00:22:59,900
有限我的行为绝非个例早在

469
00:22:59,912 --> 00:23:01,848
我之前就有人走过这条路

470
00:23:02,223 --> 00:23:04,186
此刻更有无数人正在接受训练

471
00:23:04,612 --> 00:23:06,662
准备接替我在年度蠢材流水线上

472
00:23:06,662 --> 00:23:09,324
的位置至少我活着走出了这

473
00:23:09,324 --> 00:23:12,686
场闹剧确实我曾短暂地走

474
00:23:12,686 --> 00:23:15,750
在正轨上但随后眼高手低综合征

475
00:23:15,775 --> 00:23:19,724
发作险些满盘皆输不仅是金钱我把

476
00:23:19,737 --> 00:23:23,023
事情搞得多么糟糕啊不过让

477
00:23:23,023 --> 00:23:25,674
我们从头讲起1974年当我

478
00:23:25,686 --> 00:23:29,074
凭借功夫月刊一期关于武打明星李小龙

479
00:23:29,074 --> 00:23:32,037
的海报特辑首次获得真正财务成功

480
00:23:32,037 --> 00:23:36,261
时早已开始好高骛远胸怀大志本身并无

481
00:23:36,273 --> 00:23:39,136
过错这本标题带有月刊字样的

482
00:23:39,162 --> 00:23:41,862
单期小册子在英国杂志界引起

483
00:23:41,862 --> 00:23:45,674
了不少笑声单期出版物并非前所未闻

484
00:23:46,086 --> 00:23:48,849
但将其称为月刊确实有些言过其实

485
00:23:49,424 --> 00:23:52,250
毕竟对功夫一窍不通的嬉皮记者们

486
00:23:52,561 --> 00:23:55,186
怎么可能每年围绕一个人出版十二期

487
00:23:55,199 --> 00:23:57,324
内容呢就连我那些友好的

488
00:23:57,336 --> 00:24:00,574
经销商也只给功夫月刊一年的生存

489
00:24:00,586 --> 00:24:04,037
期限出乎所有人意料尤其是我自己

490
00:24:04,250 --> 00:24:07,237
功夫月刊持续出版了十年之久每

491
00:24:07,237 --> 00:24:09,662
期内容几乎都专用于颂扬李小龙

492
00:24:09,662 --> 00:24:12,961
的卓越之处必须承认我们确实

493
00:24:12,974 --> 00:24:17,074
具备一两个有利条件首先李小龙一生短暂

494
00:24:17,099 --> 00:24:20,924
而辉煌英年早逝这对任何电影明星而言

495
00:24:21,023 --> 00:24:24,750
都是绝佳的职业注脚其次从法律

496
00:24:24,761 --> 00:24:27,386
角度而言对逝者进行诽谤是

497
00:24:27,398 --> 00:24:30,961
不可能的再者他的影响力遍及

498
00:24:30,961 --> 00:24:35,424
全球几乎每个国家包括第三世界国家最后

499
00:24:35,836 --> 00:24:38,324
我曾在李小龙葬礼期间委托好友

500
00:24:38,349 --> 00:24:41,461
唐阿蒂奥前往香港获取了大量李小龙

501
00:24:41,461 --> 00:24:43,836
的珍贵照片唐是位出色的

502
00:24:43,849 --> 00:24:46,636
记者他着手采访了所有与李小龙

503
00:24:46,662 --> 00:24:49,261
有过交集的人这些访谈在

504
00:24:49,273 --> 00:24:51,936
往后十余年间成为了我创办杂志

505
00:24:51,936 --> 00:24:54,336
的基石我还有什么大想法呢

506
00:24:54,898 --> 00:24:58,287
功夫月刊第一期一经出版首印就卖

507
00:24:58,287 --> 00:25:00,787
出超过10万册我便开始频繁

508
00:25:00,799 --> 00:25:04,761
乘坐飞机几十趟航班我与澳大利亚律师

509
00:25:04,773 --> 00:25:08,648
朋友安德鲁费舍尔一起在接连不断的国家

510
00:25:08,648 --> 00:25:12,250
里将功夫月刊授权给众多外国出版

511
00:25:12,250 --> 00:25:16,574
公司最终功夫月刊甚至推出了中文版

512
00:25:16,886 --> 00:25:21,561
以及德文法文意大利文瑞典文荷兰

513
00:25:21,561 --> 00:25:24,398
文西班牙文和阿拉伯文版本

514
00:25:25,099 --> 00:25:29,511
接着我飞往美国经济舱我永远不会忘记

515
00:25:29,511 --> 00:25:32,298
在纽约街头奔波的两周寻找在美国

516
00:25:32,311 --> 00:25:35,723
出版功夫月刊的合作伙伴我的头发

517
00:25:35,836 --> 00:25:38,037
依然垂至背心我的高跟

518
00:25:38,049 --> 00:25:41,750
蛇皮靴费什先生领带和仿制汤米纳特

519
00:25:41,761 --> 00:25:44,211
西装与美国商人们习惯的装扮

520
00:25:44,237 --> 00:25:46,936
截然不同我心目中的英雄之一是

521
00:25:46,949 --> 00:25:49,625
斯坦李和他的漫威漫画帝国

522
00:25:49,875 --> 00:25:53,574
该公司出版了无敌浩克蜘蛛侠以及

523
00:25:53,586 --> 00:25:57,787
我个人最爱的银影侠长话短说李先生

524
00:25:57,811 --> 00:25:59,325
让人把我赶出了他们

525
00:25:59,325 --> 00:26:02,200
在中城的办公室一家又一家出版商

526
00:26:02,298 --> 00:26:03,336
看了一眼我和我那

527
00:26:03,362 --> 00:26:05,700
微不足道的小产品然后就把我请

528
00:26:05,700 --> 00:26:07,898
出了门根本没有人对我

529
00:26:07,898 --> 00:26:10,987
有丝毫兴趣绝望之下我去拜访

530
00:26:10,987 --> 00:26:13,148
了一位英国侨民他的名字

531
00:26:13,237 --> 00:26:16,487
是伦敦TimeOut杂志的朋友托尼

532
00:26:16,798 --> 00:26:20,061
艾略特告诉我的他叫彼得彼得

533
00:26:20,086 --> 00:26:22,548
与他的合伙人鲍勃刚刚在纽约市

534
00:26:22,662 --> 00:26:25,075
创办了自己的杂志公司他的

535
00:26:25,086 --> 00:26:27,287
办公室是合用的更像一个小

536
00:26:27,287 --> 00:26:29,961
隔间但还算体面他的态度

537
00:26:29,987 --> 00:26:33,025
高深莫测但他有两个优势他有

538
00:26:33,037 --> 00:26:36,173
资金也有关系可以在那边让KFM

539
00:26:36,173 --> 00:26:39,311
的出版成为可能彼得缓慢而有条不紊

540
00:26:39,311 --> 00:26:42,075
地翻阅了我带来的功夫月刊样刊

541
00:26:42,473 --> 00:26:45,673
开始询问有关成本销售以及这种海报

542
00:26:45,673 --> 00:26:47,875
杂志独特版式的问题让我确认

543
00:26:47,886 --> 00:26:50,500
一下他说这实际上就是从

544
00:26:50,525 --> 00:26:53,250
普通杂志中取出的未裁切十六页

545
00:26:53,261 --> 00:26:55,825
签名页但你们却向读者收取

546
00:26:55,848 --> 00:26:57,723
整本杂志的价格您说得

547
00:26:57,723 --> 00:27:00,912
对我回答能定这个价位我

548
00:27:00,923 --> 00:27:02,973
激动地接着说是因为孩子们

549
00:27:03,000 --> 00:27:04,673
读完以后可以把它当作廉价

550
00:27:04,686 --> 00:27:07,098
海报挂在墙上彼得抬头看

551
00:27:07,098 --> 00:27:09,723
着我笑了我愿意试试必须

552
00:27:09,737 --> 00:27:13,400
试试看反正我们不会损失什么三十年过去了

553
00:27:13,650 --> 00:27:15,987
彼得和罗伯特至今仍是我的美国

554
00:27:16,000 --> 00:27:19,750
合作伙伴功夫月刊在美国大获成功

555
00:27:20,098 --> 00:27:24,336
一本杂志引出了更多合作这些年来彼得

556
00:27:24,662 --> 00:27:26,750
鲍勃和我共同承担了数亿美元的

557
00:27:26,761 --> 00:27:29,575
风险为数千名美国人创造了就业

558
00:27:29,575 --> 00:27:33,711
机会我们也因此变得富有胸怀大志这

559
00:27:33,711 --> 00:27:37,824
才是关键所在回溯1970年代英国数十家

560
00:27:37,848 --> 00:27:41,049
独立杂志出版商几乎无人敢怀揣足够

561
00:27:41,061 --> 00:27:44,186
宏大的梦想登上飞机前往全球最大

562
00:27:44,199 --> 00:27:48,011
市场推销自己的刊物那些少数付诸行动

563
00:27:48,011 --> 00:27:50,674
者也只是将杂志版权授权给

564
00:27:50,699 --> 00:27:54,011
美国市场他们从未想过建立合作

565
00:27:54,011 --> 00:27:57,612
伙伴关系并冒险投入自有资金即便是

566
00:27:57,625 --> 00:28:00,299
像IPC这样的大型英国杂志出版

567
00:28:00,311 --> 00:28:03,699
集团也未曾考虑过冒险尝试或许

568
00:28:03,699 --> 00:28:05,348
是因为他们害怕失去的太多

569
00:28:05,912 --> 00:28:09,987
然而胸怀大志的必然结果便是行事谨慎

570
00:28:10,549 --> 00:28:14,299
即便取得一两次成功也绝不意味着大功告成

571
00:28:14,549 --> 00:28:17,174
成功从非永恒失败亦非绝境

572
00:28:17,750 --> 00:28:21,836
真正重要的是永远永远永远不要放弃

573
00:28:22,223 --> 00:28:24,811
这又是那个老话痨温斯顿丘吉尔

574
00:28:24,811 --> 00:28:28,612
的名言但此言确实一针见血一旦你

575
00:28:28,612 --> 00:28:31,900
开始相信自己永不出错成功会自动带来

576
00:28:31,900 --> 00:28:35,723
更多成功并且认为自己已经功成名就现实

577
00:28:35,750 --> 00:28:38,511
必定会给你一记当头棒喝沉溺

578
00:28:38,511 --> 00:28:41,674
于自我吹嘘始终是危险的行为但

579
00:28:41,674 --> 00:28:44,449
对初创企业主而言这种心态最具

580
00:28:44,461 --> 00:28:49,612
毁灭性所谓保持谦逊意味着保持接地气保持

581
00:28:49,636 --> 00:28:53,636
灵活应变持续审视企业如何能做得更好

582
00:28:54,211 --> 00:28:57,125
保持分寸感与谦卑之心不

583
00:28:57,125 --> 00:29:00,525
摆架子装大人物铭记至今取得的成功

584
00:29:00,625 --> 00:29:03,723
多半来自偶然的运气创业初期保持

585
00:29:03,737 --> 00:29:07,125
谦逊能为身边人树立榜样如果员工

586
00:29:07,136 --> 00:29:09,186
看到你沉迷于漫长的午餐时间

587
00:29:09,525 --> 00:29:12,375
为自己购置豪华公司座驾他们要么

588
00:29:12,487 --> 00:29:14,549
会心生不满要么会效仿你的

589
00:29:14,561 --> 00:29:17,973
行为这绝非好事等赚到第一个

590
00:29:17,987 --> 00:29:21,449
五千万后这些排场你大可以慢慢享受

591
00:29:22,025 --> 00:29:23,674
我一生中犯下的最严重

592
00:29:23,686 --> 00:29:27,086
错误大多源于忘记保持谦逊当

593
00:29:27,086 --> 00:29:30,461
你腰缠万贯诸事顺遂时这确实

594
00:29:30,473 --> 00:29:34,424
很难做到但妄自尊大会滋生自满而

595
00:29:34,424 --> 00:29:37,199
正是自满导致许多成功的初创企业

596
00:29:37,299 --> 00:29:40,848
走向衰败每天都必须全力以赴投入

597
00:29:40,848 --> 00:29:42,936
的时间甚至要超过最勤奋的

598
00:29:42,949 --> 00:29:46,849
员工必须保持灵活应变愿意倾听学习

599
00:29:47,049 --> 00:29:50,261
效仿他人的成功之道若停滞不前

600
00:29:50,561 --> 00:29:53,375
自以为功成名就开始想着游戏结束

601
00:29:53,761 --> 00:29:56,648
该庆祝了厄运便会迅速降临

602
00:29:57,224 --> 00:29:59,125
我对此深有体会因为在

603
00:29:59,125 --> 00:30:02,511
八九十年代之交我忘记了保持谦逊的

604
00:30:02,523 --> 00:30:07,511
真谛挥霍数百万美元纵情酒色对曾经付出鲜血

605
00:30:07,787 --> 00:30:10,261
汗水和财富换来的金钱丧失

606
00:30:10,287 --> 00:30:15,011
全部敬畏那时的我正是得意忘形仅仅

607
00:30:15,037 --> 00:30:17,799
十年间我挥霍了上亿美元过着

608
00:30:17,824 --> 00:30:21,686
奢靡无度的生活曾几何时至少有十四位

609
00:30:21,699 --> 00:30:24,136
情妇定期从我的私人账户领取

610
00:30:24,136 --> 00:30:28,324
津贴在纽约伦敦或香港单单一晚

611
00:30:28,324 --> 00:30:30,898
的娱乐开销就能高达三四万美元

612
00:30:31,474 --> 00:30:33,049
世间没有我做不到的事

613
00:30:33,523 --> 00:30:36,898
我就是世界之王不可一世尽管

614
00:30:36,898 --> 00:30:39,436
我还不至于愚蠢到动用公司资金

615
00:30:39,537 --> 00:30:41,648
来支撑这种荒唐行径但我的

616
00:30:41,662 --> 00:30:45,912
事业依然遭受重创健康也每况愈下一些

617
00:30:45,936 --> 00:30:47,811
我曾信任的良才离我而

618
00:30:47,811 --> 00:30:50,461
去这无疑是我此生做过

619
00:30:50,487 --> 00:30:54,086
最愚蠢的事它几乎要了我的命最终

620
00:30:54,487 --> 00:30:56,424
我住进了医院当那里的

621
00:30:56,436 --> 00:30:59,049
医生得知我过去几年吸食了多少

622
00:30:59,061 --> 00:31:02,061
可卡因和灌了多少酒后他们简直

623
00:31:02,086 --> 00:31:04,086
气疯了他们用最直白的

624
00:31:04,099 --> 00:31:06,125
字眼一字一顿地警告我

625
00:31:06,487 --> 00:31:09,037
要么彻底戒掉毒品和酒精要么

626
00:31:09,049 --> 00:31:12,261
他们就不再管我其中一位口吃的

627
00:31:12,287 --> 00:31:16,162
年轻医生总结道丹丹尼斯先生你

628
00:31:16,474 --> 00:31:19,375
你你的行为就像拿拿

629
00:31:19,375 --> 00:31:22,199
着通往监监狱或或停尸房的

630
00:31:22,199 --> 00:31:26,224
单单程票你你你想选哪

631
00:31:26,523 --> 00:31:29,449
哪一个他说得对我一直

632
00:31:29,449 --> 00:31:33,674
在装腔作势最终我醒悟过来开始整顿

633
00:31:33,699 --> 00:31:37,299
自己的生活我侥幸逃脱了装腔作势带来的

634
00:31:37,311 --> 00:31:40,974
恶果几乎像变魔术一样生意又开始

635
00:31:40,987 --> 00:31:43,436
有了起色我重新投身于奋斗

636
00:31:43,737 --> 00:31:45,912
戒掉了所有毒品这可能是

637
00:31:45,912 --> 00:31:47,625
我做过最难的事酒

638
00:31:47,636 --> 00:31:49,586
也只喝葡萄酒并让那些妓女

639
00:31:49,599 --> 00:31:52,299
滚蛋自那以后我成为了一个

640
00:31:52,324 --> 00:31:55,537
更快乐的人或许也更温和了伤痕

641
00:31:55,549 --> 00:32:00,261
犹在伤害已成定局无法逃避但年复一年

642
00:32:00,599 --> 00:32:02,586
这一切愈发像是发生在别人

643
00:32:02,599 --> 00:32:03,386
身上的故事

644
00:32:04,099 --> 00:32:08,150
志存高远行事谦逊这是永不过时的处世

645
00:32:08,162 --> 00:32:10,586
之道这条准则对初创企业

646
00:32:10,612 --> 00:32:13,412
尤为重要即便你已跻身行业翘楚

647
00:32:13,686 --> 00:32:16,261
它仍将长久为你保驾护航在

648
00:32:16,275 --> 00:32:19,412
商界成功而谦逊的企业家总能赢得

649
00:32:19,436 --> 00:32:21,750
崇高的敬意与尊重尽管这样的

650
00:32:21,773 --> 00:32:26,112
稀世之珍比凤毛麟角更难得归根结底这远

651
00:32:26,112 --> 00:32:27,875
比像惹人厌的暴发户那般

652
00:32:27,974 --> 00:32:31,974
招摇过市有趣得多直至今日每当想起

653
00:32:32,000 --> 00:32:34,773
当年忘记保持谦逊时挥霍的财富

654
00:32:34,799 --> 00:32:38,386
与荒唐行径我仍会面红耳赤兄弟

655
00:32:38,386 --> 00:32:42,673
姐妹们切莫重蹈覆辙切莫重蹈覆辙

656
00:32:43,250 --> 00:32:47,561
布道至此第五宗错吝于招贤纳士如果

657
00:32:47,561 --> 00:32:50,250
你决心致富那么你只需要一种

658
00:32:50,261 --> 00:32:53,561
才能在目光扫向下一段之前你

659
00:32:53,561 --> 00:32:55,898
能猜到它是什么吗没错

660
00:32:56,461 --> 00:32:59,673
你需要的是识别聘用并培养

661
00:32:59,700 --> 00:33:01,849
其他有才之士的能力才能

662
00:33:01,875 --> 00:33:04,836
无可替代勤奋与一切美德皆

663
00:33:04,849 --> 00:33:09,200
徒劳无用小说家奥尔德斯赫胥黎写道就

664
00:33:09,211 --> 00:33:11,511
文学而言我向来不太推崇他

665
00:33:11,936 --> 00:33:13,862
但在这个观点上赫胥黎是正确

666
00:33:13,862 --> 00:33:17,112
的任何由庸碌之辈和墨守成规者

667
00:33:17,136 --> 00:33:19,511
经营管理的企业能存活已属

668
00:33:19,525 --> 00:33:23,098
幸运更不用说繁荣发展了人才是

669
00:33:23,211 --> 00:33:26,211
持续增长的关键而增长则是

670
00:33:26,223 --> 00:33:29,086
早期致富的关键你必须识别并

671
00:33:29,098 --> 00:33:31,798
聘用人才在这方面绝不能吝啬

672
00:33:32,375 --> 00:33:36,112
有时为了确保有才之士愿意为你效力

673
00:33:36,223 --> 00:33:39,900
或长期留任你需要保持灵活性金钱

674
00:33:39,923 --> 00:33:42,936
并非总是最有效的激励因素人才

675
00:33:42,961 --> 00:33:45,311
当然渴望优渥的薪资但令人惊讶

676
00:33:45,311 --> 00:33:47,211
的是他们往往更易被新的

677
00:33:47,223 --> 00:33:49,900
机遇与挑战所吸引我在纽约

678
00:33:49,900 --> 00:33:54,298
丹尼斯出版公司的首席执行官斯蒂芬科尔文就

679
00:33:54,311 --> 00:33:57,250
是个绝佳例证这位来自贝尔法斯特的

680
00:33:57,261 --> 00:34:00,348
小伙子在伦敦为丹尼斯公司销售广告

681
00:34:00,450 --> 00:34:03,912
而声名鹊起他出众的才华如同磁石

682
00:34:03,912 --> 00:34:06,450
般吸引着我的竞争对手某

683
00:34:06,450 --> 00:34:08,811
家对手公司暗中这种事其实并

684
00:34:08,811 --> 00:34:11,561
不罕见安排他与妻子皮帕飞

685
00:34:11,561 --> 00:34:13,911
抵美国西海岸并以高管职位

686
00:34:13,925 --> 00:34:17,500
相诱斯蒂芬与皮帕对美国一见倾心

687
00:34:17,824 --> 00:34:20,175
决定抓住这个机会在彼处安家立业

688
00:34:20,750 --> 00:34:23,536
谁又能责怪他们呢美利坚与

689
00:34:23,550 --> 00:34:27,211
贝尔法斯特的街巷毕竟相隔万里闻讯后

690
00:34:27,211 --> 00:34:30,536
我当即采取行动斯蒂芬并非贪心之

691
00:34:30,536 --> 00:34:32,862
人仅靠提高他在英国的

692
00:34:32,875 --> 00:34:35,750
薪资不足以留住他那么他真正

693
00:34:35,762 --> 00:34:38,286
渴望的是什么是去美国生活

694
00:34:38,300 --> 00:34:41,711
和工作那时我正忙于在美国

695
00:34:41,711 --> 00:34:44,474
的BlenderCD-ROM上亏损并与彼得

696
00:34:44,586 --> 00:34:46,987
和鲍勃一起经营我们几年前创立

697
00:34:46,987 --> 00:34:50,286
的MicroWarehouse一家公开上市的硬件和

698
00:34:50,300 --> 00:34:53,936
软件目录转售商MicroWarehouse是一家

699
00:34:53,961 --> 00:34:56,525
价值二十亿美元的公司而我在美国

700
00:34:56,525 --> 00:34:59,375
的出版活动差不多只是副业我能

701
00:34:59,375 --> 00:35:02,525
给斯蒂芬科尔文提供什么以确保他

702
00:35:02,525 --> 00:35:04,586
的才能不被挖走我邀请

703
00:35:04,612 --> 00:35:06,862
斯蒂芬飞到我在康涅狄格州的湖

704
00:35:06,862 --> 00:35:09,061
边小屋见面他对此并不

705
00:35:09,061 --> 00:35:12,550
太热衷他非常清楚我打算试图

706
00:35:12,574 --> 00:35:15,824
策反他他也知道我在美国

707
00:35:15,936 --> 00:35:17,800
并没有能引起他兴趣的丹尼斯

708
00:35:17,811 --> 00:35:21,186
那样的业务尽管如此他还是来了

709
00:35:21,750 --> 00:35:24,550
斯蒂芬抵达时我领他来到码头

710
00:35:24,887 --> 00:35:27,362
一同登上了我的船几杯啤酒

711
00:35:27,474 --> 00:35:29,012
伴着疾驰的快艇之旅后

712
00:35:29,400 --> 00:35:31,661
我关掉引擎我们相对而坐

713
00:35:32,074 --> 00:35:36,186
小船在坎德尔伍德湖面上轻轻荡漾我小心翼翼

714
00:35:36,186 --> 00:35:38,186
地不去打破这美妙的静默

715
00:35:38,762 --> 00:35:42,786
终于斯蒂芬开口了费利克斯我不打算

716
00:35:42,811 --> 00:35:45,050
留在丹尼斯公司了那是个很

717
00:35:45,050 --> 00:35:47,099
棒的企业但我想继续前进

718
00:35:47,362 --> 00:35:50,875
而且皮帕和我想来美国我点

719
00:35:50,875 --> 00:35:53,875
了点头我向上帝发誓直到那

720
00:35:53,875 --> 00:35:56,574
一刻我才意识到自己或许能做

721
00:35:56,574 --> 00:35:58,599
些什么他们给你提供的是

722
00:35:58,599 --> 00:36:02,411
什么职位副总裁他答道那

723
00:36:02,411 --> 00:36:03,936
你可愿意成为一家美国公司的

724
00:36:03,949 --> 00:36:08,699
总裁哪家公司丹尼斯出版公司根本

725
00:36:08,699 --> 00:36:13,061
没有丹尼斯出版公司费利克斯只有Blender杂志

726
00:36:13,175 --> 00:36:16,400
和一些零零碎碎的业务啊但很快

727
00:36:16,400 --> 00:36:18,987
就会有了斯蒂芬很快就会

728
00:36:18,987 --> 00:36:21,686
有一家丹尼斯出版公司它要出版

729
00:36:21,686 --> 00:36:24,773
什么你想让它出版什么斯蒂芬

730
00:36:25,349 --> 00:36:28,425
你可是堂堂总裁啊他无法拒绝

731
00:36:28,987 --> 00:36:31,974
这是他一直以来梦寐以求的机会我将

732
00:36:31,987 --> 00:36:35,161
保留我的才能而斯蒂芬将前往

733
00:36:35,161 --> 00:36:38,273
美国作为最后的额外奖励我告诉

734
00:36:38,273 --> 00:36:40,648
他他和皮帕以及他的孩子

735
00:36:40,648 --> 00:36:42,336
们可以随时使用我的湖边

736
00:36:42,336 --> 00:36:45,199
小屋几年后他赢得了一个行业

737
00:36:45,211 --> 00:36:47,699
奖项被称为媒体界最有价值的

738
00:36:47,711 --> 00:36:51,112
年轻CEO之类的无稽之谈更重要的

739
00:36:51,112 --> 00:36:53,125
是他为我一块砖一块瓦

740
00:36:53,125 --> 00:36:56,199
地建立了丹尼斯出版公司在这个

741
00:36:56,211 --> 00:36:58,398
过程中他也建立了自己的

742
00:36:58,411 --> 00:37:01,012
声誉当你遇到真正的人才时

743
00:37:01,387 --> 00:37:03,773
有时值得允许他们创建自己选择的

744
00:37:03,800 --> 00:37:07,887
工作结构十有八九通过邀请他们负责和

745
00:37:07,898 --> 00:37:10,512
控制一个新项目你会激励他们

746
00:37:10,625 --> 00:37:13,523
做出伟大的事情没有史蒂夫的帮助

747
00:37:13,949 --> 00:37:16,474
我可能也能在美国重建丹尼斯

748
00:37:17,050 --> 00:37:20,036
但我怀疑那会不会如此有趣我

749
00:37:20,036 --> 00:37:22,887
也怀疑我们是否能取得我们实际

750
00:37:22,898 --> 00:37:26,036
达到的那种成功程度人才通常清楚

751
00:37:26,061 --> 00:37:28,711
自身的价值但衡量这种价值的

752
00:37:28,724 --> 00:37:31,974
货币未必是百万年薪给予他们证明

753
00:37:32,000 --> 00:37:34,773
自己的机会有时甚至是让他们

754
00:37:34,887 --> 00:37:38,061
在日常运营中独当一面往往同样奏效

755
00:37:38,637 --> 00:37:40,987
即便只是将人才安排在现有业务

756
00:37:40,987 --> 00:37:43,500
中的一个小部门担任负责人这

757
00:37:43,500 --> 00:37:46,648
一原则依然适用人才所追求的

758
00:37:46,987 --> 00:37:49,800
往往正是证明自我和脱颖而出的契机

759
00:37:50,375 --> 00:37:52,425
关于这个话题的建议已在本

760
00:37:52,425 --> 00:37:56,411
节第二段阐明你必须识别人才然后

761
00:37:56,436 --> 00:37:59,911
竭尽全力将其招致麾下你需要培养

762
00:37:59,925 --> 00:38:02,987
他们给予恰当回报并防止他们被

763
00:38:02,987 --> 00:38:05,974
挖角如有必要可以构想一个新

764
00:38:05,974 --> 00:38:09,036
项目更好的做法是让人才

765
00:38:09,050 --> 00:38:11,887
自己来构想这个项目年轻是另一个

766
00:38:11,898 --> 00:38:15,425
因素当人才步入四十五岁至五十岁出头

767
00:38:15,425 --> 00:38:18,887
时其成本将变得极其高昂年轻

768
00:38:18,887 --> 00:38:21,137
人才可以在短期内以较低薪酬

769
00:38:21,161 --> 00:38:24,387
被发掘前提是工作内容足够具有

770
00:38:24,411 --> 00:38:27,786
挑战性随后他们的薪酬会达到

771
00:38:27,811 --> 00:38:31,599
市场水平最终他们会进入仅凭

772
00:38:31,625 --> 00:38:34,336
过往声誉获取报酬的阶段这正是

773
00:38:34,349 --> 00:38:36,050
必须与其分道扬镳的时刻

774
00:38:36,099 --> 00:38:39,625
法国印象派画家德加曾言二十五岁时

775
00:38:39,737 --> 00:38:43,025
人人皆有才华难的是五十岁

776
00:38:43,025 --> 00:38:47,137
时仍保有才华此言不虚尽管

777
00:38:47,161 --> 00:38:49,875
存在少数惊人的例外但大多数人才

778
00:38:49,875 --> 00:38:53,925
的创造力在四十五岁之后难免衰减任何

779
00:38:53,936 --> 00:38:56,512
渴望致富的人若无才能便

780
00:38:56,523 --> 00:38:59,724
无法实现这才能或是自身的但

781
00:38:59,724 --> 00:39:02,137
更可能是借他人之才才能

782
00:39:02,161 --> 00:39:05,800
虽可替代却不可或缺只需牢记关于

783
00:39:05,811 --> 00:39:09,898
才能的简单法则识别它雇佣它培育

784
00:39:09,898 --> 00:39:13,387
它奖励它保护它并在时机

785
00:39:13,387 --> 00:39:16,536
成熟时舍弃它若能在创立

786
00:39:16,561 --> 00:39:19,148
自身事业的过程中贯彻这些准则

787
00:39:19,574 --> 00:39:22,449
你若未能致富我必将深感诧异

788
00:39:23,023 --> 00:39:25,586
因为真相是才能为你承担了

789
00:39:25,612 --> 00:39:29,250
大部分工作正如自有文字记载以来始终

790
00:39:29,250 --> 00:39:33,536
如此毕竟是谁建造了金字塔是

791
00:39:33,536 --> 00:39:37,762
法老还是工程师深思之而后去招揽

792
00:39:37,762 --> 00:39:39,798
英才正如先贤所为