1 00:00:00,100 --> 00:00:03,087 6获取资本如果好撒玛利亚人只有善意 2 00:00:03,423 --> 00:00:05,900 没有人会记得他他还有钱 3 00:00:06,461 --> 00:00:10,311 玛格丽特撒切尔海豚鲨鱼与鱼群获取 4 00:00:10,311 --> 00:00:12,849 资本的方式只有六种受赠或 5 00:00:12,862 --> 00:00:17,750 继承窃取赢得联姻获取劳动赚取借贷 6 00:00:18,312 --> 00:00:20,649 前四种不在本书讨论范围内 7 00:00:21,211 --> 00:00:24,012 关于通过赌博赢得资本我只想 8 00:00:24,012 --> 00:00:27,149 说胜率确实极低这绝非致富 9 00:00:27,149 --> 00:00:30,262 之道诚然某些人在扑克等 10 00:00:30,286 --> 00:00:32,850 技巧性游戏中展现出惊人天赋 11 00:00:33,186 --> 00:00:35,087 但最终输钱的周期总会 12 00:00:35,112 --> 00:00:38,587 越来越长赢钱的周期越来越短即便 13 00:00:38,600 --> 00:00:41,237 对近乎天才的赌徒而言赌博也 14 00:00:41,237 --> 00:00:44,712 既耗时又耗神至于纯运气游戏 15 00:00:45,161 --> 00:00:47,524 讨论它们简直是对读者智慧的 16 00:00:47,536 --> 00:00:50,774 侮辱彩票不过是组织化诈骗的雅称罢了 17 00:00:51,350 --> 00:00:54,661 至于偷窃撇开道德不谈我认为 18 00:00:54,686 --> 00:00:57,962 得不偿失风险太高而收益太不 19 00:00:57,962 --> 00:01:01,762 确定即便成功窃取巨额钱财你也 20 00:01:01,774 --> 00:01:04,875 将在多年间提心吊胆地防备东窗事发 21 00:01:05,450 --> 00:01:08,787 正如莎士比亚所言疑惧永远盘踞有罪 22 00:01:08,787 --> 00:01:11,549 的心灵窃贼见丛丛灌木皆 23 00:01:11,561 --> 00:01:14,349 疑为官兵与富贵联姻听起来 24 00:01:14,375 --> 00:01:17,250 颇为诱人但富有的姻亲们往往 25 00:01:17,275 --> 00:01:20,400 心知肚明事实上比你那单纯的配偶 26 00:01:20,424 --> 00:01:23,486 更清楚你缔结婚姻的动机这 27 00:01:23,486 --> 00:01:26,561 并非说此路不通我认识一位克格勃 28 00:01:26,575 --> 00:01:29,700 上校如今靠着离婚协议成了 29 00:01:29,712 --> 00:01:33,375 军火商也认识一位心理治疗师通过婚姻 30 00:01:33,486 --> 00:01:35,825 攀上了世家财富但他们的 31 00:01:35,849 --> 00:01:39,250 致富之路绝非坦途除了要应付 32 00:01:39,275 --> 00:01:41,537 锱铢必较的妒忌配偶这两人都 33 00:01:41,549 --> 00:01:44,250 显得焦躁不安一旦觉得旁人露出讥诮 34 00:01:44,262 --> 00:01:48,125 神色便会勃然大怒当然我们有时确实 35 00:01:48,125 --> 00:01:52,224 如此法国社会主义者皮埃尔普鲁东说得 36 00:01:52,224 --> 00:01:55,936 对财产即盗窃他振聋发聩地宣告 37 00:01:56,512 --> 00:01:59,950 诚然如此但这是合法化的盗窃是 38 00:01:59,962 --> 00:02:02,924 西方资本主义的主要支柱一个腐朽堕落 39 00:02:02,924 --> 00:02:05,325 的治理人类事务的体系却也是 40 00:02:05,349 --> 00:02:07,912 所有竞争对手消亡后唯一存续的 41 00:02:07,924 --> 00:02:10,887 体系无论我们对此作何感受 42 00:02:11,300 --> 00:02:13,699 资本主义很可能是本书读者唯一 43 00:02:13,711 --> 00:02:17,086 需要在其中劳作的体制顾名思义这个 44 00:02:17,098 --> 00:02:19,711 体制要求想要参与游戏并取得 45 00:02:19,711 --> 00:02:22,861 成功的人必须拥有资本至于获取 46 00:02:22,861 --> 00:02:26,324 资本的第五种方式通过劳动赚取这 47 00:02:26,324 --> 00:02:29,762 属于长期规划不过若能早早展现 48 00:02:29,787 --> 00:02:32,875 赚钱能力日后向他人借钱确实会 49 00:02:32,875 --> 00:02:36,236 变得相对容易对于白手起家追求财富的 50 00:02:36,262 --> 00:02:39,425 大多数人而言以某种形式借钱迟早 51 00:02:39,425 --> 00:02:42,361 会成为必然选择让我们来探讨 52 00:02:42,473 --> 00:02:45,848 借贷领域的各种可能性首先要像 53 00:02:45,875 --> 00:02:48,887 躲避瘟疫一样避开鲨鱼也许你读 54 00:02:48,887 --> 00:02:51,625 过这样的故事有人通过办理十几张 55 00:02:51,637 --> 00:02:54,586 信用卡并在几个月内不断周转信用 56 00:02:54,586 --> 00:02:58,025 额度来获取创业资金这些故事读起来 57 00:02:58,050 --> 00:03:00,875 英勇无比但并不明智你的 58 00:03:00,887 --> 00:03:04,562 信用评分极其珍贵信用卡或类似工具 59 00:03:04,562 --> 00:03:06,861 的利率几乎超出了任何合法企业 60 00:03:06,861 --> 00:03:09,912 的承受能力尽管近年来破产法对 61 00:03:09,925 --> 00:03:13,437 债权人变得更加宽容但破产记录会 62 00:03:13,437 --> 00:03:16,074 在你试图重返商界时如影随形地 63 00:03:16,098 --> 00:03:19,037 困扰和阻碍你海洋中还有其他 64 00:03:19,050 --> 00:03:22,473 掠食者但几乎所有这些掠食者都要求 65 00:03:22,500 --> 00:03:24,961 惩罚性的利率任何曾背负过 66 00:03:24,986 --> 00:03:26,986 贷款重担的人都会告诉你 67 00:03:27,348 --> 00:03:29,637 这种借款对人类的灵魂造成了 68 00:03:29,662 --> 00:03:32,236 多么可怕的代价这些贷款周复 69 00:03:32,236 --> 00:03:34,662 一周月复一月地吸食你的生命之 70 00:03:34,662 --> 00:03:38,111 血让你精疲力竭却始终在原地踏步 71 00:03:38,675 --> 00:03:41,375 与其成为高利贷者的驮兽不如做 72 00:03:41,375 --> 00:03:44,586 个拿工资的奴隶不过情况并非 73 00:03:44,611 --> 00:03:47,586 一片黯淡虽然在你看来可能并非 74 00:03:47,586 --> 00:03:49,925 如此但世界上确实有太多 75 00:03:49,925 --> 00:03:52,336 的钱太多的资本在追逐 76 00:03:52,361 --> 00:03:55,586 太少的投资机会无论如何你都 77 00:03:55,586 --> 00:03:57,973 会在财经报刊上读到投资银行 78 00:03:57,973 --> 00:04:02,111 家风险投资家共同基金经理以及新一代金融 79 00:04:02,125 --> 00:04:05,836 冒险家对冲基金经理们如是说顺便一 80 00:04:05,836 --> 00:04:09,211 提财富杂志将对冲基金定义为 81 00:04:09,236 --> 00:04:11,848 能够做空股票并运用复杂金融工具 82 00:04:11,848 --> 00:04:15,611 的共同基金呵可真了不起如果你 83 00:04:15,611 --> 00:04:17,600 分不清对冲基金和芦笋田 84 00:04:17,600 --> 00:04:21,350 的区别欢迎加入这个行列不过根据 85 00:04:21,350 --> 00:04:24,036 我数十年来在私营和上市公司担任 86 00:04:24,050 --> 00:04:26,062 所有者管理者的经验我可以向 87 00:04:26,062 --> 00:04:28,762 你保证芦笋田确实与对冲基金 88 00:04:28,862 --> 00:04:31,925 有一个共同点肥料成吨成吨 89 00:04:31,925 --> 00:04:34,550 的肥料我见过的唯一通过 90 00:04:34,574 --> 00:04:36,836 对冲基金操作暴富的人你猜 91 00:04:36,836 --> 00:04:39,074 对了就是那些对冲基金经理 92 00:04:39,649 --> 00:04:43,237 那么既然资金如此充裕为何融资却 93 00:04:43,250 --> 00:04:46,550 如此困难简单来说你心里所想 94 00:04:46,550 --> 00:04:49,324 的金额实在太小了而小 95 00:04:49,336 --> 00:04:52,675 这个概念可以体现在多个层面2004 96 00:04:52,675 --> 00:04:55,350 年我的公司曾辗转于纽约市 97 00:04:55,350 --> 00:04:58,300 的各大银行与金融机构当时我们 98 00:04:58,312 --> 00:05:00,774 只为某个特定项目试图以合理 99 00:05:00,786 --> 00:05:05,262 利率筹措区区两千万美元计划分五到六年偿还 100 00:05:05,836 --> 00:05:09,949 结果一无所获对方倒是爽快表示可以轻松 101 00:05:09,961 --> 00:05:13,237 提供一亿美元但前提是资金方必须 102 00:05:13,250 --> 00:05:15,899 从中分得一杯羹这在我看来 103 00:05:16,012 --> 00:05:19,449 简直荒谬我手握充足抵押物仅仅 104 00:05:19,449 --> 00:05:21,625 想借笔小钱并不愿让公司 105 00:05:21,649 --> 00:05:24,512 被所谓的终极合作伙伴束缚最终 106 00:05:24,512 --> 00:05:27,875 我们如愿以偿但不得不回到欧洲才实现 107 00:05:27,899 --> 00:05:31,437 这个目标那么究竟发生了什么如今 108 00:05:31,812 --> 00:05:34,586 许多美国资本提供者无论何种类型 109 00:05:34,762 --> 00:05:36,612 都只愿意在获得分一杯羹的前提 110 00:05:36,612 --> 00:05:39,512 下参与合作更不用说如果最终没有 111 00:05:39,536 --> 00:05:42,812 实质进展他们还要保证收回本金和 112 00:05:42,824 --> 00:05:45,862 利息从这个意义上说我们可能 113 00:05:45,862 --> 00:05:48,925 是近期低利率的受害者低利率迫使传统 114 00:05:48,937 --> 00:05:51,074 银行家们进入了一场达尔文式 115 00:05:51,074 --> 00:05:54,000 的进化游戏如果利率无法带来收益 116 00:05:54,350 --> 00:05:58,425 那么分一杯羹或许可以银行和其他所有 117 00:05:58,437 --> 00:06:00,762 机构一样必须进化或消亡 118 00:06:01,100 --> 00:06:03,512 这当然是风险投资家一贯运作的 119 00:06:03,524 --> 00:06:06,923 前提风险投资公司确实是融资的一种 120 00:06:06,937 --> 00:06:09,836 方式但他们要求的代价几乎总是 121 00:06:09,848 --> 00:06:12,737 让你交出大量股权通常情况下 122 00:06:13,098 --> 00:06:14,449 他们还会坚持为你的新 123 00:06:14,449 --> 00:06:17,324 企业设定一个必须出售的期限要么 124 00:06:17,336 --> 00:06:19,699 卖回给你自己要么卖给外部 125 00:06:19,711 --> 00:06:23,836 投资者为什么因为他们自己的资金通常 126 00:06:23,850 --> 00:06:26,649 来自富裕的个人这些投资者要求在 127 00:06:26,661 --> 00:06:29,649 有限时间内获得高额回报这导致 128 00:06:29,675 --> 00:06:32,012 许多风险投资人在所投资的企业 129 00:06:32,012 --> 00:06:34,850 中从顾问角色转变为运营角色 130 00:06:35,125 --> 00:06:36,887 束缚了你的风格并让你 131 00:06:36,899 --> 00:06:40,125 手下的员工胆战心惊那些投资于风投 132 00:06:40,125 --> 00:06:43,512 基金的富裕投资者毫不宽容且冷酷无情 133 00:06:43,911 --> 00:06:47,062 因此风险投资人会不择手段地保护和 134 00:06:47,074 --> 00:06:49,750 最大化你企业的短期回报与其 135 00:06:49,750 --> 00:06:52,074 说他们是鲨鱼不如说他们是 136 00:06:52,074 --> 00:06:55,149 海豚这个绰号源于他们疯狂渴望 137 00:06:55,173 --> 00:06:57,975 尽快翻转每一笔交易所谓翻转 138 00:06:58,362 --> 00:07:01,149 我指的是出售他们不在乎企业 139 00:07:01,161 --> 00:07:03,987 卖给谁你自己或外部买家但 140 00:07:04,000 --> 00:07:06,223 必须收回投资并因他们承担的 141 00:07:06,236 --> 00:07:08,923 风险和投入的专业技能获得巨额 142 00:07:08,937 --> 00:07:13,461 回报风险投资资金海豚资金不适合胆小 143 00:07:13,473 --> 00:07:16,000 之人太多时候它只适用 144 00:07:16,000 --> 00:07:18,461 于走投无路者除非你的目标是 145 00:07:18,461 --> 00:07:22,000 为快速相对而言回报和一小部分利益 146 00:07:22,098 --> 00:07:25,199 而建立企业短期内这样的目标 147 00:07:25,223 --> 00:07:28,437 并无不妥若果真如此那么值得 148 00:07:28,437 --> 00:07:30,673 记住的是最优秀的海豚们 149 00:07:30,787 --> 00:07:33,723 确实能夸耀拥有大量管理才能和 150 00:07:33,736 --> 00:07:36,423 经验即便不熟悉你的特定领域 151 00:07:36,750 --> 00:07:40,024 他们往往在抽象层面上言之有物海豚 152 00:07:40,024 --> 00:07:42,812 们能够聘请这样的人才简单来说 153 00:07:42,923 --> 00:07:45,574 是因为他们不得不这样做你获得 154 00:07:45,598 --> 00:07:48,348 风险投资成功的业务也必须为同一 155 00:07:48,361 --> 00:07:51,111 风投机构去年投资失败的项目买单 156 00:07:51,687 --> 00:07:55,949 正如乔纳森斯威夫特那著名的诗句博物学家 157 00:07:55,973 --> 00:07:58,899 如是观察一只跳蚤身上寄生着 158 00:07:58,923 --> 00:08:01,611 更小的跳蚤而这些小跳蚤 159 00:08:01,711 --> 00:08:03,736 又被更小的跳蚤叮咬如此 160 00:08:03,750 --> 00:08:08,449 循环永无止境后来的诗人奥古斯都德摩根 161 00:08:08,548 --> 00:08:10,486 也写道大跳蚤背上有 162 00:08:10,500 --> 00:08:12,973 小跳蚤叮咬小跳蚤又被更 163 00:08:12,973 --> 00:08:15,986 小的跳蚤咬如此往复无穷尽而 164 00:08:16,012 --> 00:08:18,473 大跳蚤本身又依次被更大 165 00:08:18,473 --> 00:08:21,250 的跳蚤追逐那些更大的跳蚤 166 00:08:21,262 --> 00:08:24,111 背后还有更更大的如此循环 167 00:08:24,125 --> 00:08:29,149 不休无穷无尽啊啊资本主义的奇妙之 168 00:08:29,149 --> 00:08:33,511 处亚当斯密你这老滑头现在 169 00:08:33,524 --> 00:08:35,723 还有什么可说的我屡次目睹 170 00:08:35,824 --> 00:08:38,736 现有公司渴望扩张或是新企业急于 171 00:08:38,736 --> 00:08:41,348 起步却因与滑溜溜的海豚周旋 172 00:08:41,437 --> 00:08:45,125 而陷入困境必须承认其中少数取得 173 00:08:45,125 --> 00:08:48,562 了成功且成就辉煌但许多原始 174 00:08:48,574 --> 00:08:50,961 所有者或创造者早在传说中的 175 00:08:50,986 --> 00:08:53,287 大丰收日到来之前就被排挤 176 00:08:53,299 --> 00:08:56,125 出去了倘若你未能迅速拓展业务 177 00:08:56,549 --> 00:08:58,723 海豚便会焦躁不安地介入干预 178 00:08:59,299 --> 00:09:02,649 它的生存至少是年度奖金完全 179 00:09:02,662 --> 00:09:06,049 取决于你当年的业绩表现海豚从不 180 00:09:06,062 --> 00:09:08,687 关心长远前景甚至不在意股东的 181 00:09:08,711 --> 00:09:12,211 长期利益它只在乎增长而且是 182 00:09:12,236 --> 00:09:15,125 立竿见影的增长正如它的深海邻居 183 00:09:15,149 --> 00:09:18,274 鲨鱼那样它必须持续前进否则就 184 00:09:18,274 --> 00:09:20,437 会溺亡而你除了随之共 185 00:09:20,437 --> 00:09:24,049 沉浮外别无选择不同的是当危机 186 00:09:24,062 --> 00:09:26,625 降临沉入深渊的绝不会是 187 00:09:26,636 --> 00:09:29,199 它的尸骸它将存活下来继续 188 00:09:29,211 --> 00:09:32,049 征战而你却注定成为鲨鱼的 189 00:09:32,062 --> 00:09:35,812 饵食风险投资家的短期主义其目光 190 00:09:35,836 --> 00:09:38,662 牢牢锁定在三四年内出售企业几乎 191 00:09:38,662 --> 00:09:41,824 是所有风险投资活动的标志正如他们 192 00:09:41,824 --> 00:09:43,812 坚持在所投资的任何企业中 193 00:09:43,812 --> 00:09:47,586 占据巨大股份通常是控股权经验 194 00:09:47,611 --> 00:09:51,037 告诉他们这种控制权加上几乎不惜一切 195 00:09:51,049 --> 00:09:53,098 代价的增长是最有可能带来 196 00:09:53,111 --> 00:09:55,562 他们所需利润的途径以满足 197 00:09:55,674 --> 00:09:58,024 他们自己的投资者那些依附在他们 198 00:09:58,024 --> 00:10:01,223 身上的大跳蚤相信我他们是 199 00:10:01,250 --> 00:10:04,162 苛刻的监工但他们可能是你 200 00:10:04,187 --> 00:10:06,937 真正起步的唯一途径更常见的 201 00:10:06,937 --> 00:10:10,511 是你会资金不足地开始创业独自一人 202 00:10:10,625 --> 00:10:13,375 或与小鱼小虾为伍我们稍后会谈到 203 00:10:13,386 --> 00:10:15,723 这一点然后才转向海豚们 204 00:10:15,824 --> 00:10:18,437 寻求资本注入相信这将推动你 205 00:10:18,449 --> 00:10:20,836 达到新的高度通常情况就是 206 00:10:20,836 --> 00:10:23,662 这样你需要一定程度的成功来 207 00:10:23,662 --> 00:10:26,886 向他们展示而且你需要保持一定 208 00:10:26,899 --> 00:10:29,000 程度的谦逊除了在你的财务 209 00:10:29,011 --> 00:10:31,612 预测中我曾多次与风险投资人 210 00:10:31,625 --> 00:10:35,375 接触他们并非邪恶之人远非如此 211 00:10:35,937 --> 00:10:40,324 他们大多聪明睿智人脉广泛能言善辩且对 212 00:10:40,336 --> 00:10:43,386 成功充满热忱但他们的首要忠诚 213 00:10:43,386 --> 00:10:46,899 对象是快速获利与他们合作需 214 00:10:46,912 --> 00:10:50,100 自担风险请谨记与他们共事 215 00:10:50,449 --> 00:10:52,750 你获得第一桶金的概率或许过半 216 00:10:53,125 --> 00:10:55,500 但为此你将为他们创造数倍 217 00:10:55,524 --> 00:10:58,612 乃至数十倍的财富在他们重金投入 218 00:10:58,612 --> 00:11:01,162 的企业中你很可能无法继续 219 00:11:01,174 --> 00:11:03,824 掌控自己的命运若你决意接洽 220 00:11:03,850 --> 00:11:06,375 风险投资人且他们奇迹般地同意 221 00:11:06,386 --> 00:11:09,187 支持你我恳请你在后续谈判 222 00:11:09,187 --> 00:11:11,975 中不惜重金寻求最顶尖的法律 223 00:11:11,975 --> 00:11:15,174 咨询初始合同中的某个句子甚至 224 00:11:15,199 --> 00:11:17,586 某个短语都可能在数年后对 225 00:11:17,600 --> 00:11:21,386 最终结果产生天壤之别海豚是完美的 226 00:11:21,412 --> 00:11:24,899 专业人士对它们而言你不过是海洋中 227 00:11:25,000 --> 00:11:28,187 又一个挣扎求生的业余爱好者试图成长 228 00:11:28,399 --> 00:11:32,237 试图实现财务梦想业余者不过是易得 229 00:11:32,237 --> 00:11:35,162 的猎物顺便一提现实中的 230 00:11:35,174 --> 00:11:37,862 海豚并非孩子们想象的那种温和 231 00:11:37,875 --> 00:11:40,987 生物它们可能很危险喙部坚硬 232 00:11:41,000 --> 00:11:44,062 如骨必要时它们会集群攻击 233 00:11:44,162 --> 00:11:46,886 并将鲨鱼活活打死它们的食量 234 00:11:46,912 --> 00:11:49,750 更是惊人在避开鲨鱼或许还 235 00:11:49,750 --> 00:11:52,011 与海豚共游之后我们转向鱼类 236 00:11:52,586 --> 00:11:54,975 我多么热爱这些鱼儿你也将 237 00:11:54,987 --> 00:11:58,062 学会爱上它们正是通过鱼儿们我 238 00:11:58,062 --> 00:12:00,211 赚到了人生第一桶金这笔 239 00:12:00,225 --> 00:12:02,787 种子资本确保我在丹尼斯出版公司 240 00:12:02,812 --> 00:12:05,461 初创时期始终掌握着企业的控制 241 00:12:05,461 --> 00:12:09,875 权与所有权鱼儿形态各异来源广泛朋友 242 00:12:10,112 --> 00:12:14,886 熟人亲戚商业伙伴小额投资人守旧派的 243 00:12:14,912 --> 00:12:18,737 友善银行经理专业顾问前雇主供应 244 00:12:18,737 --> 00:12:21,386 商与经销商皆在此列但 245 00:12:21,399 --> 00:12:23,375 他们究竟能发挥什么作用呢 246 00:12:24,100 --> 00:12:26,937 且以我自身经历为例1972 247 00:12:26,937 --> 00:12:29,011 年我说服了一位相识的 248 00:12:29,037 --> 00:12:31,611 爽朗年轻律师为我提供法律服务 249 00:12:32,174 --> 00:12:36,049 他名叫伯尼西蒙斯当时我身无分文 250 00:12:36,424 --> 00:12:38,224 或许是我的厚颜无畏逗乐了他 251 00:12:38,787 --> 00:12:41,011 他协助我注册了注册资本仅 252 00:12:41,024 --> 00:12:43,799 100英镑的有限责任公司至少为我披上 253 00:12:43,799 --> 00:12:46,011 了一层体面的遮羞布记得我 254 00:12:46,024 --> 00:12:48,961 支付了20英镑作为酬劳这家名 255 00:12:48,961 --> 00:12:52,649 为HBunchAssociates的公司最初计划 256 00:12:52,649 --> 00:12:55,750 出版系列漫画书接着我说服了 257 00:12:55,761 --> 00:12:59,361 一位密友迪克庞廷加入团队担任 258 00:12:59,386 --> 00:13:02,350 联合总监兼制作经理虽然提供的 259 00:13:02,361 --> 00:13:06,149 薪水微薄迪克还是毅然前来我们从 260 00:13:06,211 --> 00:13:09,287 OZ杂志社我与迪克相识之地 261 00:13:09,461 --> 00:13:12,562 征用了几件办公家具两台电动打字机 262 00:13:12,673 --> 00:13:15,261 和一台落地式照相机当时这 263 00:13:15,261 --> 00:13:18,336 家杂志社正值停刊清算期另 264 00:13:18,336 --> 00:13:20,886 一位朋友莱米后来因担任重金属 265 00:13:20,899 --> 00:13:24,086 乐队摩托头的主唱而声名大噪提到他 266 00:13:24,100 --> 00:13:26,086 有个熟人正要腾出西区的 267 00:13:26,111 --> 00:13:28,200 一间阁楼或许我们能搬进去 268 00:13:28,761 --> 00:13:31,399 莱米当年偶尔会在OZ杂志的 269 00:13:31,423 --> 00:13:33,474 设计桌下过夜那通常是他 270 00:13:33,500 --> 00:13:35,761 过量摄入酒精及其他物质后 271 00:13:35,761 --> 00:13:37,923 恢复清醒的时候莱米说得对 272 00:13:38,200 --> 00:13:41,048 那间空公寓确实糟糕透顶我 273 00:13:41,048 --> 00:13:43,062 爬上这辈子走过的最摇晃的 274 00:13:43,075 --> 00:13:46,048 楼梯顶层有三间房这栋 275 00:13:46,048 --> 00:13:49,011 楼在闪电战中被严重损毁从未 276 00:13:49,011 --> 00:13:52,136 得到妥善重建上一任租客曾 277 00:13:52,136 --> 00:13:54,437 在稻草围栏里培育幼犬那 278 00:13:54,437 --> 00:13:56,200 股小狗粪便的恶臭花了 279 00:13:56,211 --> 00:13:58,974 很长时间才消散这地方完全 280 00:13:58,974 --> 00:14:00,912 是个垃圾堆但至少我们有了 281 00:14:00,912 --> 00:14:03,700 个办公室我勉强卖掉一台 282 00:14:03,724 --> 00:14:06,024 电动打字机凑齐了给房东的 283 00:14:06,037 --> 00:14:08,711 押金他只紧张地要求我们绝 284 00:14:08,711 --> 00:14:11,937 不能提及将阁楼用作办公室当地议会 285 00:14:11,961 --> 00:14:14,836 将其定义为住宅一个没有厨房 286 00:14:15,062 --> 00:14:17,899 没有浴室连天花板都没有的住宅 287 00:14:18,474 --> 00:14:20,537 在其中一间房里你能 288 00:14:20,537 --> 00:14:23,037 直接透过椽子看见屋顶瓦片间的 289 00:14:23,037 --> 00:14:26,923 缝隙望见天空接下来一位密友兼 290 00:14:26,937 --> 00:14:30,537 同事理查德亚当斯免费为我们设计了 291 00:14:30,562 --> 00:14:33,787 精美的信头纸他猜测完全正确 292 00:14:34,211 --> 00:14:36,824 如果我们的冒险成功或许能为他提供 293 00:14:36,848 --> 00:14:40,162 工作机会我在为OZ杂志工作 294 00:14:40,162 --> 00:14:42,098 时认识的一位小印刷商 295 00:14:42,187 --> 00:14:45,136 明知我当下无力支付仍同意承印 296 00:14:45,149 --> 00:14:48,524 这批信头纸托特纳姆法院路巴克莱银行 297 00:14:48,625 --> 00:14:50,412 一位半友善且觉得好笑的 298 00:14:50,424 --> 00:14:53,336 经理为公司开设了账户我存入 299 00:14:53,336 --> 00:14:56,674 了整整50英镑的巨款曾与OZ 300 00:14:56,750 --> 00:14:59,412 合作的杂志分销商Moore-Harness也同意 301 00:14:59,424 --> 00:15:01,598 分销我们的产品尽管当时我连 302 00:15:01,611 --> 00:15:04,486 样品都拿不出来眼下我们只 303 00:15:04,486 --> 00:15:06,761 缺漫画的内容和承印的印刷厂 304 00:15:06,761 --> 00:15:10,386 了内容本身不是问题我们认识很多 305 00:15:10,412 --> 00:15:12,812 漫画插画师他们并不指望预付 306 00:15:12,824 --> 00:15:16,711 稿酬事实上有些人甚至没想过能 307 00:15:16,711 --> 00:15:19,149 拿到报酬当我们最终设法支付 308 00:15:19,149 --> 00:15:23,000 时他们反而很惊讶当然印刷才是 309 00:15:23,024 --> 00:15:25,861 最大的障碍我得想办法说服 310 00:15:25,875 --> 00:15:28,424 印刷厂提供机时和纸张来印制 311 00:15:28,437 --> 00:15:30,723 我们正在阁楼里筹备的漫画这 312 00:15:30,723 --> 00:15:34,662 笔费用将达到数千英镑在为OZ 313 00:15:34,787 --> 00:15:37,187 杂志工作时我曾撰写过大量 314 00:15:37,199 --> 00:15:40,211 乐评唱片公司会把专辑直接寄 315 00:15:40,211 --> 00:15:42,274 到我的公寓希望能获得评论 316 00:15:42,598 --> 00:15:45,437 而且从不索回这些黑胶唱片我 317 00:15:45,437 --> 00:15:47,649 挑出所有愿意割爱的专辑卖给 318 00:15:47,662 --> 00:15:50,549 当地唱片行这笔收入刚好够 319 00:15:50,549 --> 00:15:53,211 让几家印刷厂愿意与我接洽在 320 00:15:53,211 --> 00:15:56,261 此期间我和迪克每周仅靠 321 00:15:56,287 --> 00:15:59,787 10英镑维生但除非我能保证印刷厂 322 00:15:59,812 --> 00:16:02,687 收到款项否则没有一家会松口这 323 00:16:02,699 --> 00:16:06,024 实在是合情合理于是我有了一个 324 00:16:06,037 --> 00:16:09,312 主意我请潜在漫画分销商布莱恩 325 00:16:09,586 --> 00:16:12,812 摩尔和查理哈尼斯给某家印刷厂 326 00:16:12,812 --> 00:16:16,312 写信承诺漫画出版后摩尔哈尼斯公司 327 00:16:16,412 --> 00:16:19,386 将优先向其支付款项布莱恩和 328 00:16:19,399 --> 00:16:22,011 查理并未担保付款他们毕竟不是 329 00:16:22,024 --> 00:16:25,399 傻子但他们以常识口吻暗示漫画 330 00:16:25,412 --> 00:16:28,375 销售收入至少足够支付印刷和纸张 331 00:16:28,386 --> 00:16:32,000 费用他们特别强调其客户即我 332 00:16:32,000 --> 00:16:34,636 的小公司只有在印刷厂获得全额 333 00:16:34,636 --> 00:16:38,011 付款后才能收取任何剩余收益这 334 00:16:38,011 --> 00:16:42,112 正是关键所在事实证明布莱恩和查理 335 00:16:42,225 --> 00:16:44,162 成为了我雄心之池中最 336 00:16:44,162 --> 00:16:46,312 具影响力的游鱼生意一定 337 00:16:46,324 --> 00:16:48,949 很清淡因为印刷商同意了摩尔 338 00:16:49,049 --> 00:16:52,549 哈尼斯的提议我私下怀疑他这么 339 00:16:52,549 --> 00:16:54,924 做很大程度上是为了避免 340 00:16:54,937 --> 00:16:57,649 我不断纠缠他对于一个渴望成功 341 00:16:57,649 --> 00:17:00,600 的年轻奋斗者来说坚持不懈是强大 342 00:17:00,600 --> 00:17:03,511 的武器而且他可能也不愿得罪 343 00:17:03,612 --> 00:17:06,174 像摩尔哈尼斯这样有影响力的 344 00:17:06,186 --> 00:17:08,500 分销商分销商有时对谁能 345 00:17:08,511 --> 00:17:12,862 印刷什么内容拥有话语权就这样宇宙漫画 346 00:17:12,924 --> 00:17:16,061 创刊号悄然问世给毫无防备的世界 347 00:17:16,162 --> 00:17:18,287 带来了惊喜它几乎没赚到 348 00:17:18,299 --> 00:17:21,023 什么钱却为后续更多出版项目 349 00:17:21,136 --> 00:17:24,174 奠定了基础两年内我的银行 350 00:17:24,174 --> 00:17:27,711 账户里已存有六万英镑相当于如今的 351 00:17:27,737 --> 00:17:31,273 五十万英镑印刷商拿到了报酬投稿 352 00:17:31,273 --> 00:17:33,336 人拿到了稿费设计师获得了 353 00:17:33,349 --> 00:17:37,000 设计费房东收到了租金伯尼西蒙斯 354 00:17:37,023 --> 00:17:39,273 领到了薪水就连迪克和我 355 00:17:39,386 --> 00:17:40,561 也都拿到了应得的报酬 356 00:17:41,136 --> 00:17:43,099 最重要的是我始终掌控着 357 00:17:43,112 --> 00:17:46,737 公司三十五年后的今天我仍百分之百 358 00:17:46,761 --> 00:17:49,261 拥有这家公司我通过与鱼群 359 00:17:49,273 --> 00:17:51,912 共游创造了资本若没有迪克 360 00:17:51,912 --> 00:17:54,599 的专长律师的善意投稿人与 361 00:17:54,612 --> 00:17:57,112 设计师的信任经销商们带着调侃 362 00:17:57,112 --> 00:17:59,761 的包容以及身边人给予的无数其他 363 00:17:59,773 --> 00:18:03,311 鼓励这一切根本不可能实现后来我 364 00:18:03,311 --> 00:18:05,474 在报刊文章中读到说我 365 00:18:05,487 --> 00:18:07,599 最大的特质是对故友同僚的 366 00:18:07,625 --> 00:18:10,961 赤诚忠心我深以为然但读完 367 00:18:10,961 --> 00:18:13,148 以上种种谁又能对此感到 368 00:18:13,162 --> 00:18:16,049 诧异呢有人会争辩说我在 369 00:18:16,074 --> 00:18:18,224 1972年所做的一切在今天 370 00:18:18,250 --> 00:18:22,136 无法复制但人性不会改变从根本上说 371 00:18:22,449 --> 00:18:24,787 我们是合作的动物许多人对 372 00:18:24,799 --> 00:18:28,061 年轻人很宽容毕竟我们都曾年轻 373 00:18:28,061 --> 00:18:30,737 过那些希望创办公司并致富的 374 00:18:30,737 --> 00:18:33,987 人不能指望免费搭车但他们可能 375 00:18:33,987 --> 00:18:36,211 会惊讶地发现在他们特定的 376 00:18:36,224 --> 00:18:38,599 领域里有相当多的人愿意 377 00:18:38,612 --> 00:18:41,174 在某种程度上帮助他们看看 378 00:18:41,186 --> 00:18:43,099 我自己的例子带来的结果 379 00:18:43,099 --> 00:18:45,950 摩尔哈尼斯公司继续发行我的杂志 380 00:18:46,523 --> 00:18:49,700 多年后当布莱恩和查理被迫出售 381 00:18:49,723 --> 00:18:51,987 他们的公司时我努力确保这 382 00:18:51,987 --> 00:18:56,150 两位创始人得到公平对待那时我已经有 383 00:18:56,150 --> 00:18:59,474 能力回报他们最初的恩惠迪克庞廷 384 00:18:59,574 --> 00:19:02,474 仍然是丹尼斯出版公司的董事三十多年 385 00:19:02,474 --> 00:19:04,612 来这家公司一直为他提供 386 00:19:04,625 --> 00:19:07,386 生计我们的房东在几十年后退休 387 00:19:07,386 --> 00:19:10,174 时很乐意将我们当初那间 388 00:19:10,186 --> 00:19:12,412 阁楼所在的大楼卖给我那位 389 00:19:12,424 --> 00:19:14,949 印刷商一直为我们服务直到他 390 00:19:14,974 --> 00:19:17,112 卖掉生意那天就我和迪克 391 00:19:17,125 --> 00:19:19,686 而言我们欠他一份情我 392 00:19:19,700 --> 00:19:22,186 继续在巴克莱银行办理业务的时间远 393 00:19:22,186 --> 00:19:24,662 超合理期限纯粹是出于一份 394 00:19:24,686 --> 00:19:28,548 错位的忠诚理查德亚当斯至今仍在 395 00:19:28,548 --> 00:19:31,849 为我设计项目你猜怎么着如今 396 00:19:31,961 --> 00:19:35,461 我在英国的法律顾问正是西蒙斯缪尔黑德 397 00:19:35,561 --> 00:19:39,325 伯顿律师事务所其创始人正是当年帮助 398 00:19:39,336 --> 00:19:42,336 一个野心勃勃的年轻人注册第一家公司的 399 00:19:42,362 --> 00:19:48,311 年轻律师伯尼西蒙斯最后时至今日我始终尽力 400 00:19:48,423 --> 00:19:51,037 鼓励那些希望自主创业的人或 401 00:19:51,037 --> 00:19:54,575 为他们提供实际帮助风险投资家大型 402 00:19:54,586 --> 00:19:57,250 投资者和银行家在为个人和初创 403 00:19:57,250 --> 00:20:00,650 企业提供资金方面各有其职但若有 404 00:20:00,650 --> 00:20:03,473 可能我始终选择与小鱼而非 405 00:20:03,500 --> 00:20:06,711 鲨鱼海豚为伍或许抵达目标需要稍 406 00:20:06,711 --> 00:20:09,298 长时间但从长远来看你会 407 00:20:09,311 --> 00:20:11,686 收获更丰厚的回报或至少获得 408 00:20:11,686 --> 00:20:14,598 更多快乐关于获取资金的最后一点 409 00:20:14,612 --> 00:20:17,761 建议这是致富过程中最糟糕的 410 00:20:17,775 --> 00:20:20,711 部分没有什么比伸手乞讨更令人 411 00:20:20,723 --> 00:20:23,237 羞辱或消磨意志的了无论你 412 00:20:23,237 --> 00:20:25,025 的项目有多好或决心有 413 00:20:25,025 --> 00:20:28,011 多坚定每个人都必须经历这个过程 414 00:20:28,325 --> 00:20:31,200 每个人都讨厌它对于白手起家的人 415 00:20:31,200 --> 00:20:34,586 来说这是无法避免的要警惕那些 416 00:20:34,612 --> 00:20:37,625 告诉你获取哪怕少量资金也有捷径 417 00:20:37,625 --> 00:20:40,598 的人除了家人和朋友之外我 418 00:20:40,598 --> 00:20:43,875 从未听说过任何其他捷径看看光明的一面 419 00:20:44,450 --> 00:20:46,673 那些逃避这项讨厌任务的懒汉 420 00:20:46,787 --> 00:20:49,061 将成为你的员工他们将使 421 00:20:49,061 --> 00:20:51,973 你致富在某种意义上这种 422 00:20:51,987 --> 00:20:55,299 令人筋疲力尽且痛苦的搜寻正是区分 423 00:20:55,324 --> 00:20:57,886 空想者和实干者的关键唯一 424 00:20:57,886 --> 00:21:01,324 的办法就是继续艰难前行温斯顿 425 00:21:01,525 --> 00:21:03,424 丘吉尔曾说过当你身处 426 00:21:03,436 --> 00:21:06,400 地狱时继续前进若你无法忍受 427 00:21:06,525 --> 00:21:09,561 卑躬屈膝换取谷种便几乎注定与农场 428 00:21:09,574 --> 00:21:11,737 无缘欲得所需物须向 429 00:21:11,761 --> 00:21:15,537 贪婪俯首又或者你当真要放低 430 00:21:15,537 --> 00:21:17,511 姿态极尽谦卑地恳求