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1起跑位置没有任务是漫长的

2
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除非是那些人们不敢开始的任务

3
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它会变成一场噩梦夏尔波德莱尔我心

4
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赤裸女士们先生们启动引擎对

5
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许多人来说踏上致富之路

6
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最困难的部分就是开始或者

7
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他们如此认为每个具体情况的细微

8
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差别无需我们深究但根据我听到

9
00:00:23,649 --> 00:00:25,625
的几乎所有有志于此者

10
00:00:25,625 --> 00:00:27,887
的说法困难通常可归为三

11
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大类且往往与年龄相关如果

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年轻且相对身无分文许多人会辩

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称自己缺乏经验和资本尤其是资本

14
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注定要忍受数十年的工资奴役如果

15
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境况稍好有一份还算

16
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体面的工作或许还有晋升的可能

17
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问题则常被视为会失去已

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取得的成就再加上资本的匮乏

19
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当一个人成为高级经理或专业人士

20
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时很可能已拥有体面的住宅

21
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背负房贷并育有子女此时阻碍

22
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他们放手一搏的最常见理由往往是

23
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对家庭安稳与幸福的顾虑可能

24
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还包括对配偶的影响以及普遍

25
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存在的资金短缺问题这些常被

26
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视作难以逾越的障碍所有关于

27
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无法致富的托辞都站不住脚无论这些

28
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想法多么真诚不过在逐一探讨之前

29
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请允许我先谈谈成长环境

30
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种族肤色学历和性别问题我在此

31
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提及这些是不想浪费任何人的

32
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时间稍后我们会涉及上述部分

33
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境况但简而言之我的经验是金钱

34
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从不在乎肤色种族性别学历也毫不在意

35
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你的出身与成长环境金钱是

36
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世上最中立的事物之一他人或许

37
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会因偏见或歧视而阻挠你

38
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获取财富但唯有你允许时

39
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他们才能得逞财富本身并无意识若

40
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你坚信自己的种族性别或出身

41
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会阻碍你致富那你最好就此

42
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止步要么把这本书放回

43
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书架若已购买便退还给书店

44
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或转赠友人你或许能获得退款

45
00:02:03,936 --> 00:02:06,500
或取悦朋友但你永远无法致富

46
00:02:07,075 --> 00:02:12,500
年轻身无分文又缺乏经验这再好不过你

47
00:02:12,512 --> 00:02:14,387
拥有绝佳的机会成为理想中的

48
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富人你具备教育家世甚至金钱都

49
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买不到的优势你几乎一无所有

50
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正因如此你也几乎无可

51
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失去是的是的我知道这些道理你们

52
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早已耳熟能详但请稍作思量企业家

53
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们积累的巨额财富几乎都源

54
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于他们本就一无所有从没有人

55
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费心告诉他们某件事注定无法达成

56
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或必将失败即便有人提醒他们也

57
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充耳不闻他们只顾着证明周遭的质疑

58
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是错误的甚至都未曾刻意为之正

59
00:02:50,762 --> 00:02:53,375
因为不知道某些事情不可为你

60
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才会翩然踏入前人不敢涉足

61
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的雷区令人惊叹的是你或许

62
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能侥幸获得某种程度的成功

63
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随后传统认知将被身边人修正下一代

64
00:03:05,162 --> 00:03:06,824
将被教导说你的成就是

65
00:03:06,836 --> 00:03:09,625
可复制的直到他们亲身体验时

66
00:03:09,736 --> 00:03:12,925
才恍然大悟当年你能避开所有地雷

67
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纯粹是傻人有傻福切勿轻信那庞大的

68
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传统智慧之山诚然其中蕴藏着

69
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宝贵的智慧结晶但它们与愚人

70
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金的河流并存传统智慧会挫伤

71
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进取心为不作为提供过多便利借口

72
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尤其对那些拥有太多可失去

73
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之人而言所幸你并无

74
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任何可失去之物尽可无视

75
00:03:36,387 --> 00:03:39,574
那些墨守成规者和悲观论调者他们

76
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在山中栖居太久竟开始

77
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顶礼膜拜这座山峦敢于冒险的倾向

78
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也并非你唯一的优势你拥有

79
00:03:47,275 --> 00:03:49,986
远超年长二三十岁之人的旺盛精力

80
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这种精力正是为致富目标进行漫长

81
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艰苦劳作所必需的足以彻夜狂欢

82
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后立刻重返工作岗位连续奋战十二

83
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甚至十六小时我至今仍满怀眷恋地

84
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追忆着那样的精力你无法想象

85
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年轻人的精力令我们这些年长者多么羡慕

86
00:04:10,574 --> 00:04:13,949
精力加上一定程度的麻木不仁以及从

87
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挫折中迅速恢复的惊人能力是

88
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你们的秘密武器它的特质将帮助

89
00:04:19,850 --> 00:04:23,437
你们渡过重重灾难而这些灾难几乎

90
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会摧毁年长的人们此外你们对

91
00:04:26,786 --> 00:04:28,937
现代技术的本能了解给了你们

92
00:04:28,961 --> 00:04:31,911
另一个优势所有那些花在玩电脑

93
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或电子游戏上的时间或许终究并非

94
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浪费至少你们知道iPod和JPEG的

95
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区别而知识就是力量无论年龄

96
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大小无论是通过血泪获得还是在

97
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母亲怀中汲取珍惜那种直觉性

98
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的认知我至今仍拥有英国半数

99
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个人电脑杂志PCProComputerShopperComputerBuyer

100
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MacUserCustomPC部分原因源于早年

101
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对弹球机和电子街机游戏的

102
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沉迷虽然我对计算机一无所知至今仍是

103
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如此但那些在投币口塞

104
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进无数硬币所磨砺出的本能

105
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让我预见到它们的潜力我

106
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赚到的头几百万英镑完全得益于

107
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遵循与任何传统智慧背道而驰的直觉

108
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两个鲜活的例子立刻浮现在脑海

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正如后文将详述的我曾推出

110
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一系列八页全彩折叠海报背面印有

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标题和文章定价却与百页杂志

112
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相同这种被称作海报杂志的产物

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最终在全球售出数百万份没人告诉

114
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过我这事不可为因为根本

115
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无人尝试过同样地正如之前提到

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的我在1980年代创办了六本

117
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关于当时新兴潮流个人计算的杂志

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尽管当时英国的杂志零售商和批发商

119
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一致认为没人会买这些杂志

120
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这些杂志在过去二十五年里为我

121
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赚取了数千万英镑至今仍在持续盈利

122
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传统观念通常是对的但当

123
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它出错时对于那些固执己见或缺乏

124
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经验而不愿听从善意反对者的

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人来说反而能带来非凡的机遇

126
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或许最重要的是作为一个年轻

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身无分文且缺乏经验的人你并非

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专家因此你比那些三四十岁或五六十岁

129
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的人更愿意学习你不害怕

130
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犯错敢于承认错误并立即重回

131
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正轨说到履历你也没有什么

132
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需要维护的过往成就这是一颗

133
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无价之宝荣耀哈利路亚而你无需付出分文

134
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即可获得不忙于学习的人终将

135
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忙于衰亡只要你保持学习的意愿

136
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就能避免大脑僵化与思维动脉硬化

137
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好奇心曾引领无数男女踏入巨额

138
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财富的深谷雄心无畏自信毅力几分

139
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铁石心肠以及学习的渴望这些是你

140
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相较于中老年人的优势有花

141
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堪折直须折若你能

142
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让时光为我倒流四十年我甘愿

143
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用毕生积蓄与所有财产与你

144
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交换这笔交易实则是我更

145
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占便宜那么对于立志远超父辈财富的

146
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年轻男女未来将展现怎样的图景

147
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且听我娓娓道来前路多半艰难失败

148
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常伴过程会有趣也会偶遇

149
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棘手的时刻甚至令人心惊但越

150
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早启程越勇于冒险同时辅以

151
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专注倾听与选对山峰后文详述

152
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便越能确信或早或晚

153
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你终将手握微小的成功一次

154
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成功若得幸运眷顾自会催生

155
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新的突破若说本书对

156
00:07:42,586 --> 00:07:44,736
哪类人最具价值那便是

157
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你们年轻囊中羞涩且涉世未深的读者我

158
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懂我曾身在其中若我

159
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有幸觅得前路你们同样可以紧

160
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随我的脚步吧年轻的兄弟

161
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姐妹你们所经历的不过是情有可原的

162
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迷茫与经验匮乏这些终将随时间

163
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消逝而坚定的决心与勤勉实践

164
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能加速这个过程信不信由你我由衷羡慕

165
00:08:11,848 --> 00:08:14,723
你们每一个人生活略有改善

166
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事业渐入佳境此时许多人会隐约萌生

167
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创业念头无论是独立创业还是与

168
00:08:22,223 --> 00:08:25,211
人合伙他们已积累足够经验能

169
00:08:25,223 --> 00:08:27,949
洞悉任职企业的运作机制甚至对

170
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整个行业的脉络也了然于胸他们发现

171
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某个尚未被完全填补的市场空白

172
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于是有了创业构想详见第五章

173
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伟大创意的迷思然而他们仍在

174
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踌躇相较于对财富增长的渴望

175
00:08:43,674 --> 00:08:47,375
他们更害怕失去既得成就这种心理状态

176
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于我而言再熟悉不过每天我

177
00:08:49,824 --> 00:08:51,386
都能在自家公司的优秀管理

178
00:08:51,386 --> 00:08:54,000
者身上看到它的影子或许大多数人

179
00:08:54,024 --> 00:08:56,449
正受此困扰我雇佣了许多

180
00:08:56,473 --> 00:08:58,674
比我聪明的人这并非虚伪

181
00:08:58,674 --> 00:09:01,912
的谦逊而是铁一般的事实这些

182
00:09:01,924 --> 00:09:04,098
天才之所以继续为我工作并为

183
00:09:04,098 --> 00:09:07,136
我创造财富无非两个原因积极层面

184
00:09:07,136 --> 00:09:09,973
是他们热爱自己的工作消极层面

185
00:09:10,086 --> 00:09:11,986
则是害怕失去已获得的一切

186
00:09:12,187 --> 00:09:15,037
富有挑战的工作志趣相投的同事特定

187
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地位以及升职加薪的承诺他们对此

188
00:09:18,424 --> 00:09:22,449
心知肚明这些人绝非愚钝之辈否则我

189
00:09:22,562 --> 00:09:25,125
根本不会雇用他们但恐惧束缚着

190
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他们的脚步唯有少数安于现状者

191
00:09:27,611 --> 00:09:31,250
例外何为恐惧日本古谚有云

192
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恐惧是千刀万剐的慢性死亡此言精妙

193
00:09:35,574 --> 00:09:38,461
却无实际助益恰如莎翁所言

194
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懦夫在未死之前已身历多次

195
00:09:41,211 --> 00:09:43,412
死亡的幻影勇者只尝到一次

196
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死亡的滋味但恐惧真的是

197
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懦弱之父吗这个问题还是留给

198
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哲学家们去探讨吧在商业领域

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在财富积累的过程中恐惧无疑

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是一种阻碍然而鲁莽同样也是不

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我认为这里最突出的当属

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对失败的恐惧而对失败的

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恐惧绝对是能够被应对的本

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书将在后续章节详细探讨这个

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问题详见第三章驾驭对失败的

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恐惧当处于略有起色和蒸蒸日上这

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两个阶段的人决定离开我自己

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的公司自立门户时局外人有时会对

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我的反应感到惊讶我总是由衷

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地祝福他们不仅是表面客套更

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是发自内心我常为他们举办

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欢送会或撰写热情洋溢的推荐信有

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两次我甚至为他们担保办公室租约

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或引荐我信赖的银行家与律师

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为何我会如此行事三个原因首先

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我为他们感到骄傲骄傲的是

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为我工作的人足够勇敢足够

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积极且训练有素能够独自去追求目标

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正如作家兼哲学家歌德曾在一

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首打油诗中指出的那样大胆会

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赢得掌声无论你能做什么或者

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梦想自己能做什么开始行动吧

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大胆中蕴含着天赋力量和魔力

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其次这是双赢的如果他们失败了

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他们很可能会回到我们的公司

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特别是如果他们记得我和我的

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高级同事们真诚地祝愿他们在

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新事业中取得成功因此如果他们

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失败了公司会因他们的回归

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而得到加强而如果他们成功了

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那么我们将因为在这个行业里

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有一个老校友作为友好的竞争对手

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而更加富有而不是制造一个希望

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我们不好的敌人最后是因为我

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害怕他们我担心他们可能发现了

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我们忽略的某些东西市场中的

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某个缺口我担心我们可能没有倾听

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他们的声音我担心他们的新

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企业会以我们的损失为代价

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成长同时挖走我们的人员和市场

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份额而应对恐惧的唯一方法就

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是亲近它直视它的眼睛紧握

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它的手将它的负能量转化

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为肾上腺素驾驭它与它一同欢笑

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而不是嘲笑它也许这可能是

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你让你现在的老板感到极度

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恐慌的时候至少如果你的想法

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或企业有真正的价值任何明智

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的公司都会试图收买你如果

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他们不这样做那么也许他们并不是

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一个值得从你的才能中受益

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的公司这是个值得思考的问题

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不是吗

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作为一个比你们许多人活得

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更久的老板我可以向你们

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保证你们拥有的影响力比你们

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想象的要大得多但除非

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你们去尝试否则你们永远不会发现

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这一点对于那些生活稍显

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宽裕正处于上升期的人来说

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现在是时候思考了你们是打算

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继续让我以及像我这样的人越来越

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富有还是希望自己变得富有你们剩下

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的决策时间不多了青春与

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活力正悄然流逝你们正变得过于安于现状

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这条路并非适合所有人但

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我想你们能猜到我会

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给出怎样的建议管他呢

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放手一搏吧高级经理还是专业人士欢迎我

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很惊讶你竟会读这样一本书

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这是个好迹象说明你依然保持

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好奇依然怀有渴望当然这份渴望

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比不上本章开头那些身无分文的年轻人但

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青春总被年少者虚掷他们还有

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太多需要学习的东西不是吗

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而你却学到了很多你

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对自己公司的情况了如指掌对行业

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的动态也几乎无所不知你目睹了

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无数满怀希望的傻瓜投身自由职业或

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自立门户又看着他们几乎全军覆没要么

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惨烈收场要么悄无声息地走过破产法庭

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生怕被人察觉但我敢打赌

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你注意到了我敢用最后

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一分钱打赌你注意到了不过总

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有一两个人成功了不是吗甚至

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有人曾邀你一起放手一搏分一杯羹那

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就是你拒绝的那个人吗

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那个开着奔驰SLR敞篷车经过你

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身边时挥手打招呼正要去你负担

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不起的高尔夫俱乐部的女人她

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住在水边的房子里还有自己

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的码头那个现在富得流油

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远超过她应得的人那个走

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了狗屎运的家伙老实说

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00:14:26,923 --> 00:14:29,537
你过去比她聪明现在依然如此

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将来也永远会是烦人不是吗

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但你不必放弃希望运气好的话

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四五年内你就能进入董事会如果

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还没进去的话从这个位置自立门户

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00:14:42,973 --> 00:14:45,187
可比贸然行动容易得多不是

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吗毕竟银行会更重视董事会成员

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的意见确实你肩负着责任房贷

303
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还剩几年要还尽管房子每年

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都在升值孩子们还没大学

305
00:14:57,649 --> 00:15:00,312
毕业不过也快了这只是一个

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等待的问题正如作家RG柯林伍德

307
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所言要认识到被过去的

308
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必然与未来的可能所调和的

309
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现实当然他当时写的是历史

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如果你从上述描述中察觉到

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00:15:13,875 --> 00:15:17,223
一丝嘲讽的意味那么你的感觉没错

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原因很简单在我近四十年的

313
00:15:20,187 --> 00:15:23,549
商界经历中我只知道六位四十到五十岁

314
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的高管或专业人士选择自立门户其中两位

315
00:15:27,787 --> 00:15:30,574
是律师一位确实凭借自己的

316
00:15:30,598 --> 00:15:34,674
律师事务所做得风生水起两位表现尚可

317
00:15:35,236 --> 00:15:37,424
一位创业失败且再未恢复

318
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财务状况一位放弃挣扎如今在

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克罗地亚小岛上经营着一间

320
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迷你酒吧我猜他是这群

321
00:15:44,875 --> 00:15:47,162
人里最快乐的最后一位

322
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在事业崩塌时选择了自尽他们之中

323
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无人真正致富但既然你翻开了

324
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这本书你依然充满好奇你

325
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依然渴望突破继续读下去吧我

326
00:16:00,473 --> 00:16:04,111
博学的朋友如何致富或许终将颠覆

327
00:16:04,211 --> 00:16:06,250
你的认知尽管我对此深

328
00:16:06,250 --> 00:16:11,062
表怀疑你知道吗孩子房子房贷

329
00:16:11,312 --> 00:16:13,836
退休的父母你生命中的挚爱

330
00:16:14,086 --> 00:16:16,486
无论是男性还是女性以及你当前

331
00:16:16,486 --> 00:16:18,636
的所有责任这些都不是真正的

332
00:16:18,649 --> 00:16:21,625
问题它们要么是无生命的要么

333
00:16:21,625 --> 00:16:23,199
是爱你的要么是不爱

334
00:16:23,199 --> 00:16:25,937
你的如果你决定让周围所有

335
00:16:25,937 --> 00:16:28,537
人惊讶并抓住时间它们不会因此

336
00:16:28,549 --> 00:16:32,511
减少或增加对你的爱如果你真心愿意

337
00:16:32,812 --> 00:16:35,636
你完全可以抓住时间那时你就

338
00:16:35,636 --> 00:16:38,086
会证明给他们看为什么不直面

339
00:16:38,098 --> 00:16:41,111
这个令人不快的真相这些都是借口

340
00:16:41,687 --> 00:16:45,437
它们不过是烟幕弹是托词是阻止你

341
00:16:45,461 --> 00:16:48,000
接受自己可能永远不会富有的便利

342
00:16:48,011 --> 00:16:52,250
伪装很快你必须做出选择许多人

343
00:16:52,250 --> 00:16:54,662
会说你已经错过了选择的

344
00:16:54,674 --> 00:16:56,799
时机但你依然拾起了这

345
00:16:56,799 --> 00:17:00,424
本书你依然充满好奇你依然

346
00:17:00,449 --> 00:17:03,886
渴望成功而且你知道这是可以实现

347
00:17:03,886 --> 00:17:08,023
的甚至比那些年轻身无分文正在奋斗

348
00:17:08,023 --> 00:17:10,974
的人更清楚你知道这是可以

349
00:17:10,974 --> 00:17:13,924
做到的更妙的是你知道

350
00:17:13,949 --> 00:17:17,099
如何实现它你曾帮助别人让

351
00:17:17,099 --> 00:17:19,875
它成真唯一的问题是你

352
00:17:19,875 --> 00:17:23,261
敢尝试吗如果你敢那么你

353
00:17:23,375 --> 00:17:27,461
就是百万分之一或者两百万三百万分之一

354
00:17:28,037 --> 00:17:31,336
你的机会渺茫但并非不可能我

355
00:17:31,349 --> 00:17:34,449
诚挚的建议是找一个年轻无畏

356
00:17:34,862 --> 00:17:37,936
精力充沛的伙伴谨慎选择他或她

357
00:17:38,500 --> 00:17:40,224
这是你致富的最佳机会